Advertising and Promotion Growth Graph
Introduction: At the request of our attendees and participants, Empire Medical Training is proud to deliver our newest “business” training program that is more than just an overview course and will provide you with detailed information and training so you can effectively learn methods to grow your Aesthetics or Medical practice. For over 23 years, Empire Medical Training has been providing training to its attendees on the marketing concepts to help grow your practice. In 2001, during our earlier training, Dr. Cosentino, Empire’s President and Founder, spoke to Physicians about the importance of having a website (imagine at that time even the concept of having a medical website was relatively new). Over the span of his career and during which time Empire Medical Training has grown into the largest provider of Aesthetic and Medical training, Dr. Cosentino has implemented the most modern, effective channels for delivering our services. During this exciting new program, you will learn from marketing experts and professionals who lead the Empire team and who will help you utilize the newest social media and other marketing strategies for your own practice.
Introduction to Advertising and Marketing Strategies
Best Practices in Advertising and Promotion
Search Engine Marketing
Social Media Strategy
Data and Analytics
Customer Relationship Management
Design and Typographic Trends, Rules and Sins
Sales Strategies (How to Pitch Your Service—Unique Selling Propositions)
Advertising and Promotion Areas of Interest
Where to allocate your budget may be one of the most challenging questions, and we have answers! With the rise in digital technology, businesses now have a wider range of tools at their disposal to reach prospective customers. These include new media like social platforms and more traditional advertising methods like TV commercials and billboards; all can be used for different purposes with differing levels or success rates. We will discuss how each of these channels can be at your disposal, and give you the tools to choose which are most appropriate for your business. For instance, small medical practices may benefit more from traditional means of advertising, whereas larger corporations may have better luck with digital strategies. You will also learn about different ways to measure the effectiveness of each platform and look at key performance indicators (KPI’s) based off your ultimate goals.
This fun and interactive course also introduces you to first-touch marketing attribution and persona development and segmentation. Marketing efforts should always be proven with aggregated data. Learn the tools and software that helps you determine your campaign's effectiveness and strategic planning efforts. The aggregated data from many diverse sources provide marketers an ample opportunity to learn about their marketing efforts, identify what consumers want and need through behavioral patterns, and more.
Advertising & Promotion Marketing Strategies
Let's talk about design principles and how it all relates to marketing! Did you know graphic design plays a crucial role in marketing? In fact, 88% of a consumer's decision to purchase your product or service all boils down to your design and brand identity. There are many tools and resources that allow you to communicate your message better. Your medium, video, static images, gifs and more offer you a unique opportunity to share your message. Proper visual communication is crucial in Advertising. This course also introduces you to typography, basic design principles, photography, website layouts, wireframes, color theory, and more! The way you design and market your product or service can have a significant impact on what people see, hear, or feel. Discover all of this and more in this fully comprehensive course.
A Certificate of Completion is awarded to all attendees who successfully complete the course materials and testing. In addition, attendees receive complimentary access to the color manuals, videos, and more through our physician portal, allowing attendees to incorporate these new marketing tactics and strategies immediately upon completion of the training.
Learn from our expert instructors who perform marketing routinely and provide you with invaluable tips on optimizing your marketing efforts.
Advertising & Promotion
In conclusion, this course is filled with the essential skills and knowledge you need to market your product or service effectively. The comprehensive curriculum will provide you with a strong foundation in Advertising and help you develop a strategic marketing plan that will resonate with consumers and increase the bottom line for your practice.
Advertising and marketing is one of the most important tools a company has to communicate its message to the public. This comprehensive course will teach you everything you need to know about advertising, from creating effective ad campaigns to understanding consumer behavior. You'll also learn how to use design principles to create visually appealing ads and use social media and other digital tools to reach consumers. Upon completing this course, you'll have the skills and knowledge you need to successfully market your product or service and increase your business's exposure and ROI.
Empire Medical Training offers 3 different optional memberships where you can attend up to 45 courses FREE and take advantage of many additional benefits.
Included with New Memberships During Today’s Sale Only ($597 Value)
Pricing & Packaging Aesthetics
Don’t know how to price your cosmetic procedures? Discover this essential guide to pricing and packaging all your Aesthetics services.
Front Office Fundamentals
Explore our receptionist training guide with tips and working methods to help you drive sales, upsell your products, and provide your customers with the best customer service focused on relationship building.
Consent Forms and Documents
Securing consent forms for your aesthetics practice can be time-consuming. We’ve compiled a document providing the essential tools, clinical policies, and definitions needed for a successful practice.
This is a must for any Aesthetic Practice, particularly newer practices just starting out. Empire Medical Training has developed this comprehensive Aesthetic Starter Kit after training physicians for over 25 years, working with start-up practices, and consulting with established practices in Aesthetics.
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*All courses are conducted by Physicians and other Specialists in Aesthetics, Pain, Surgery, and Medicine. Not by less qualified Instructors
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24+ Years Training Medical Professionals
175,000+ Graduates Since 1998
Not the best course you’ve ever attended? We’ll pay your tuition and travel costs too!
Dare you find a course cheaper! We'll pay you the difference!
Not enough hands-on? We’ll arrange a one-on-one preceptorship FREE! ($5,000 value)
The American Academy of Procedural Medicine offers Board Certification Pathways for Physicians in Aesthetics, Anti-Aging, and Pain Management. Call today to find out how to get your Certification Plaque FREE.Get Board Certified