Advanced practice marketing
Empire Medical Training Advance Practice Marketing Training will give all attendees the additional training needed to position their new services in a practice setting. Whether these new aesthetics procedures are being incorporated into an existing practice, or started as a separate venture, the innovative business and marketing concepts introduced will guide physicians through the essentials of any successful business and help them evolve without interfering with their current practice.
This course has been designed to educate attendees that wish to learn how to choose which new services to offer, analyze the market and their own patient population, identify and to understand potential clients to provide them with the best value. Your services define your practice, so promote your services first and learn the essential 4 points of marketing to give you the understanding of “putting it all together” which is critical for success. Product, Price, Place, and Promotion are the same core concepts learned by business professionals in graduate studies and now have been further defined to the Empire set of services. You have invested in your training, why not realize the benefits of the training monetarily and from a professional enrichment aspect?
Empire has created this course based upon over (20) years of experience and over 150,000 healthcare professionals trained and in collaboration with business professionals to give you this practical guide to follow and maximize the opportunities of aesthetic services. The following outline briefly describes the structure of the course and what to expect:
The Current Environment of the Aesthetics Industry
Administrative & Legal Requirements
The Empire Medical Training faculty member for the Advanced Practice Marketing Course consists of MBA(s) with over (17) years in the industry. Despite the numerous topics presented this is a common-sense, practical approach to incorporating these new “cash basis” procedures. The course a number of ancillary materials within the physician portal to aid and streamline your education and to use after the course.
Aesthetics is a business and whether you implement some or all the strategies presented or use outside services for implementing the business principles presented, you will learn the essentials and be in control over the new services. The success of Empire is directly proportional to the success of our attendees in the past (20+) years. Empire Medical Training realizes that the business aspect is most important to all attendees, we are allowing (1) additional staff member to accompany free to our business programs.
Empire’s Advanced Practice Marketing course has been designed for you to receive the latest information on aesthetic trends, market size, consumer sentiment, and symmetry of various medical-aesthetic service options. Empire has structured this course specifically to the physician practice so you may take ownership of the marketing efforts within your practice. The course will benefit all practitioners (novice or advanced) and encumbers all aspects associated with offering aesthetics in a clear, concise, and practical way. Feel confident that you will benefit from these treatment pearls and avoidance techniques and enhance patient care for your aesthetic clientele.
What makes Empire unique is that your success is our success! – let us give you the tools to achieve your goals and aesthetic aspirations. This live training is also available for video-on-demand allowing you to either review the materials prior to attendance or to re-review the course. Either way, you will leave the course having the confidence and knowledge that you will feel comfortable in offering your newly learned procedures within your practice or stand-alone aspirations.
A Certificate of Completion is awarded to all attendees who successfully complete the course materials and testing. Attendees also receive access to detail color manuals, forms, and ancillary materials to download and use for reference. Be assured that you will learn from our expert physician faculty who have the experience to help you to create the new revenue streams desired from offering aesthetic procedures.
Advanced Practice Marketing
Upon completion of this program, attendees will have a thorough understanding of the following concepts:
Empire Medical Training offers 3 different optional memberships where you can attend up to 45 courses FREE and take advantage of many additional benefits.
|9:00am–9:15am||Introduction by Empire Medical Training and Physician Instructor, Overview of Course (What you will learn), Review of Agenda/Objectives|
Review Setting Goals for your new services, current market environment for aesthetics, product or services you may consider, and in-depth analysis of each of the services that Empire Medical Training offers and insights to capital costs, vendors, demand for services, and patient demographics.
Review national average pricing and pricing strategies employed by others in relation to the training received from Empire Medical Training. Understand how to properly price your services in competitive markets and packaging (bundling) of services. Review how other medical-aesthetic practices have structured their patient flow, facility layout, and possible organization charts for employees.
Part 1 – Marketing your Services: Learn the importance of a website and the various aspects in building a responsive website. Discuss the advantages of WordPress or HTML websites as well as structuring the website properly to create on-site SEO for search engines. Discuss the pearls needed to be incorporated to appear on the first page of Google for your key search terms, understand Google algorithms and what you can do to from a design and web creation standpoint to stand out from your competitors.
Part 2 - Marketing & Promotion -Review elements of a successful website (UX, CX, Anchor Text, Backlinks, Content, Blogs, Automatic Schedulers, and Video Integration). Detail explanation of the purpose of social media and which platforms to pursue in relation to aesthetics and tracking results. Branding your product, unification of messaging among all platforms, emails, and sales campaigns. The need for conventional marketing for internal acquisition of patients and the various successful conventional marketing materials used within a practice.
Review selling techniques, employee incentive programs, and the importance of retail. Discuss the logistics of setting up your practice and the administrative and legal concerns to be addressed. Examine the pitfalls of consulting services and how to properly employ outside professional services (legal, SEO, website). Finance options through SBA and commercial lenders for funding and working capital requirements.
Questions and Answers
DISCLAIMER: Agenda listed above is for reference only and may be subject to change. The final agenda will be emailed to you a few days prior to your course. If you have any questions or need additional information, please contact our office at 866-333-6747.
INCLUDED WITH NEW MEMBERSHIPS DURING TODAY’S SALE ONLY. (REG. $599)
Your essential guide to pricing and packaging the most in-demand cosmetic procedures.
Receptionist training guide with tips and working methods to produce a WOW bandwagon effect.
Standard operating procedures, clinical policies, and definitions. Discover all the forms you'll need to build a profitable and legal practice
This is a must for any Aesthetic Practice, particularly newer practices just starting out. Empire Medical Training has developed this comprehensive Aesthetic Kit after training physicians for over 25 years, working with start-up practices, and consulting with established practices in Aesthetics.
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*All courses are conducted by Physicians and other Specialists in Aesthetics, Pain, Surgery, and Medicine. Not by less qualified Instructors
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