Getting Started in Aesthetics - Advanced Practice Marketing

Empire Medical Training Advance Practice Marketing Training will give all attendees the additional training needed to position their new services in a practice setting. Whether these new aesthetics procedures are being incorporated into an existing practice, or started as a separate venture, the innovative business and marketing concepts introduced will guide physicians through the essentials of any successful business and help them evolve without interfering with their current practice.

This course has been designed to educate attendees that wish to learn how to choose which new services to offer, analyze the market and their own patient population, identify and to understand potential clients to provide them with the best value. Your services define your practice, so promote your services first and learn the essential 4 points of marketing to give you the understanding of “putting it all together” which is critical for success. Product, Price, Place, and Promotion are the same core concepts learned by business professionals in graduate studies and now have been further defined to the Empire set of services. You have invested in your training, why not realize the benefits of the training monetarily and from a professional enrichment aspect?

The Empire Medical Training faculty member for the Advanced Practice Marketing Course consists of MBA(s) with over (17) years in the industry. Despite the numerous topics presented this is a common-sense, practical approach to incorporating these new “cash basis” procedures. The course a number of ancillary materials within the physician portal to aid and streamline your education and to use after the course.

Aesthetics is a business and whether you implement some or all the strategies presented or use outside services for implementing the business principles presented, you will learn the essentials and be in control over the new services. The success of Empire is directly proportional to the success of our attendees in the past (20+) years. Empire Medical Training realizes that the business aspect is most important to all attendees, we are allowing (1) additional staff member to accompany free to our business programs.

Advanced Practice Marketing

Upon completion of this program, attendees will have a thorough understanding of the following concepts:

• Acquire the necessary knowledge to understand the important business concepts needed to successfully integrate new Aesthetic Services.
• Review aesthetic services available for your practice, market size, aesthetic trends, patient demographics, and symmetry with other aesthetic service that Empire offers.
• Learn practical common-sense business principles that will allow you to effectively integrate new aesthetic services quickly into your practice.
• Receive average national pricing for the services provided by Empire Medical Training and insights as to possible packaging options and setting price points in-line with your competitors.
• Understand the various aspects of marketing your new business and how to segregate and segment clients and leverage various digital assets to create demand for these new services.
• Acquire additional business knowledge concerning branding, short-term, and long-term strategies in marketing your practice.
• Review administrative and legal aspects to be addressed with your newly acquired procedures including personnel, insurance, leases, forms and consents, and the use of outside contractors.
• Learn how to market in the digital age and involving everyone within your practice in creating this new profit center or business segment for Aesthetics.