Business and Marketing Fundamentals for a Successful Aesthetic Practice

advanced practice marketing for medical professionals

Advanced practice marketing

Empire Medical Training Advance Practice Marketing Training will give all attendees the additional training needed to position their new services in a practice setting. Whether these new aesthetics procedures are being incorporated into an existing practice, or started as a separate venture, the innovative business and marketing concepts introduced will guide physicians through the essentials of any successful business and help them evolve without interfering with their current practice.

This course has been designed to educate attendees that wish to learn how to choose which new services to offer, analyze the market and their own patient population, identify and to understand potential clients to provide them with the best value. Your services define your practice, so promote your services first and learn the essential 4 points of marketing to give you the understanding of “putting it all together” which is critical for success. Product, Price, Place, and Promotion are the same core concepts learned by business professionals in graduate studies and now have been further defined to the Empire set of services. You have invested in your training, why not realize the benefits of the training monetarily and from a professional enrichment aspect?

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Empire has created this course based upon over (20) years of experience and over 150,000 healthcare professionals trained and in collaboration with business professionals to give you this practical guide to follow and maximize the opportunities of aesthetic services. The following outline briefly describes the structure of the course and what to expect:

The Current Environment of the Aesthetics Industry

    • Market characteristics and Aesthetic Trends
    • Market segmentation analysis

Product

  • Review of all the Aesthetic Services for:
    • Marketing Size & Trends
    • Ranking of Services - Popularity
    • Patient Demographics for all services
    • Symmetry with other services
    • Possible Capital Expenditure costs

Pricing

  • National Average Pricing for All Procedures Empire Offers
  • Pricing Strategies
  • Bundling of Services (Packaging)
  • Value of Retail in an Aesthetic Practice

Place

  • Review of simple concepts when choosing a location including:
    • Treatment Room versus Procedure Room
    • Average Size and configurations
    • Sample Layouts and patient flow considerations

Promotion

  • Website Creation
    • WordPress versus HTML Websites
    • How to revise scraped content for new content
    • Website On-Page SEO
    • Local SEO
      • Directory Listings | Google My Business
      • Google Tag Manager & Analytics
  • Digital Marketing
    • Social Media Platforms
    • Google PPC and Bing Ads
    • E-Mail Marketing
      • How to design and effective ad or campaign
  • Conventional Marketing Techniques
    • Printed Literature, Events, and Patient Reward Programs
  • Branding
  • Selling Techniques
    • Inside Staff
    • Employee Requisites

Administrative & Legal Requirements

  • Malpractice Insurance Considerations
    • Indemnity Funds versus Insurance Companies
  • Legal Considerations
    • Legal Entities (S Corporation, LLC, or PLC)
    • Attorney Review of Forms/Consents
  • Loan Financing Options
    • Small Business Administration
    • Commercial Bank Programs for Physicians
advanced practice marketing for medical professionals

Advanced Practice Marketing
COURSE OVERVIEW

This fast paced 1-Day instructional course will put into perspective and give you the necessary information to successfully move forward integrating new procedures within your practice.

Advanced Marketing for Healthcare professionals

The Empire Medical Training faculty member for the Advanced Practice Marketing Course consists of MBA(s) with over (17) years in the industry. Despite the numerous topics presented this is a common-sense, practical approach to incorporating these new “cash basis” procedures. The course a number of ancillary materials within the physician portal to aid and streamline your education and to use after the course.

Aesthetics is a business and whether you implement some or all the strategies presented or use outside services for implementing the business principles presented, you will learn the essentials and be in control over the new services. The success of Empire is directly proportional to the success of our attendees in the past (20+) years. Empire Medical Training realizes that the business aspect is most important to all attendees, we are allowing (1) additional staff member to accompany free to our business programs.

Empire’s Advanced Practice Marketing course has been designed for you to receive the latest information on aesthetic trends, market size, consumer sentiment, and symmetry of various medical-aesthetic service options. Empire has structured this course specifically to the physician practice so you may take ownership of the marketing efforts within your practice. The course will benefit all practitioners (novice or advanced) and encumbers all aspects associated with offering aesthetics in a clear, concise, and practical way. Feel confident that you will benefit from these treatment pearls and avoidance techniques and enhance patient care for your aesthetic clientele.

What makes Empire unique is that your success is our success! – let us give you the tools to achieve your goals and aesthetic aspirations. This live training is also available for video-on-demand allowing you to either review the materials prior to attendance or to re-review the course. Either way, you will leave the course having the confidence and knowledge that you will feel comfortable in offering your newly learned procedures within your practice or stand-alone aspirations.

u.s. non-invasive aesthetic treatment market

Certification & Course Materials

A Certificate of Completion is awarded to all attendees who successfully complete the course materials and testing. Attendees also receive access to detail color manuals, forms, and ancillary materials to download and use for reference. Be assured that you will learn from our expert physician faculty who have the experience to help you to create the new revenue streams desired from offering aesthetic procedures.

Advanced Practice Marketing
OBJECTIVES

advanced practice marketing for medical professionals

Advanced Practice Marketing

Upon completion of this program, attendees will have a thorough understanding of the following concepts:

  • Acquire the necessary knowledge to understand the important business concepts needed to successfully integrate new Aesthetic Services.
  • Review aesthetic services available for your practice, market size, aesthetic trends, patient demographics, and symmetry with other aesthetic service that Empire offers.
  • Learn practical common-sense business principles that will allow you to effectively integrate new aesthetic services quickly into your practice.
  • Receive average national pricing for the services provided by Empire Medical Training and insights as to possible packaging options and setting price points in-line with your competitors.
  • Understand the various aspects of marketing your new business and how to segregate and segment clients and leverage various digital assets to create demand for these new services.
  • Acquire additional business knowledge concerning branding, short-term, and long-term strategies in marketing your practice.
  • Review administrative and legal aspects to be addressed with your newly acquired procedures including personnel, insurance, leases, forms and consents, and the use of outside contractors.
  • Learn how to market in the digital age and involving everyone within your practice in creating this new profit center or business segment for Aesthetics.

Explore Our Optional Memberships

Empire Medical Training offers 3 different optional memberships where you can attend up to 36 courses FREE and take advantage of many additional benefits.

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platinum membership
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Advanced Practice Marketing - Agenda

time description
8:30am–9:00am Registration.
9:00am–9:15am Introduction by Empire Medical Training and Physician Instructor, Overview of Course (What you will learn), Review of Agenda/Objectives
9:15am-10:30am

Review Setting Goals for your new services, current market environment for aesthetics, product or services you may consider, and in-depth analysis of each of the services that Empire Medical Training offers and insights to capital costs, vendors, demand for services, and patient demographics.

10:30am-10:45am Break
10:45am-11:15am

Review national average pricing and pricing strategies employed by others in relation to the training received from Empire Medical Training. Understand how to properly price your services in competitive markets and packaging (bundling) of services. Review how other medical-aesthetic practices have structured their patient flow, facility layout, and possible organization charts for employees.

11:15am-12:15pm

Part 1 – Marketing your Services: Learn the importance of a website and the various aspects in building a responsive website. Discuss the advantages of WordPress or HTML websites as well as structuring the website properly to create on-site SEO for search engines. Discuss the pearls needed to be incorporated to appear on the first page of Google for your key search terms, understand Google algorithms and what you can do to from a design and web creation standpoint to stand out from your competitors.

12:15pm-1:15pm

Lunch

1:15pm-3:15pm

Part 2 - Marketing & Promotion -Review elements of a successful website (UX, CX, Anchor Text, Backlinks, Content, Blogs, Automatic Schedulers, and Video Integration). Detail explanation of the purpose of social media and which platforms to pursue in relation to aesthetics and tracking results. Branding your product, unification of messaging among all platforms, emails, and sales campaigns. The need for conventional marketing for internal acquisition of patients and the various successful conventional marketing materials used within a practice.

3:15pm-3:30pm

Break

3:30pm-5:00pm

Review selling techniques, employee incentive programs, and the importance of retail. Discuss the logistics of setting up your practice and the administrative and legal concerns to be addressed. Examine the pitfalls of consulting services and how to properly employ outside professional services (legal, SEO, website). Finance options through SBA and commercial lenders for funding and working capital requirements.

5:00pm-5:30pm

Questions and Answers

3-PACK AESTHETIC STARTER KIT

your-complete-aesthetics-guide

YOUR COMPLETE AESTHETICS GUIDE

STANDARD OPERATING PROCEDURES (SPO’S)

front-office-fundamentals

FRONT OFFICE FUNDAMENTALS

FRONT OFFICE FUNDAMENTALS

form-consent-and-documents

FORM CONSENT AND DOCUMENTS

FRONT OFFICE FUNDAMENTAL CD

This is a must for any Aesthetic Practice, particularly newer practices just starting out. Empire Medical Training has developed this comprehensive Aesthetic Kit after training physicians for over 25 years, working with start-up practices, and consulting with established practices in Aesthetics.

INCLUDED WITH NEW MEMBERSHIPS DURING TODAY’S SALE ONLY. (REG. $599)

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Board Certification Pathways


The American Academy of Procedural Medicine offers Board Certification Pathways for Physicians in Aesthetics, Medicine, Surgery, and Pain. Call today to find out how to get your Certification Plaque FREE.

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