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Upcoming Business & Marketing Courses

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Med Spa Business Training & Medical Spa Marketing Courses

Whether you want to start a med spa, grow an existing aesthetic practice, or master medical spa marketing, Empire's Academy of Business and Marketing gives you the tools to succeed. Our expert-led programs cover business planning, marketing strategies, practice management, and everything you need to build a profitable cash-based medical practice in aesthetics, anti-aging, functional medicine, or pain management.

Since 1998, we've guided over 175,000 graduates through every stage of their med spa startup journey—from writing a med spa business plan to scaling a multi-provider clinic. With insights from practice-owning physicians and business experts, the Academy provides the complete roadmap to turn your vision into a thriving reality.

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Train. Transition. Thrive.

Turn Skills Into Revenue

Med Spa Business Training for Aesthetics, Functional Medicine, and Cash-Based Medical Practices

Empire's Business Academy was created in direct response to what medical professionals like you have asked for most: practical, real-world med spa business training. If you're wondering how to start a med spa or how to grow an existing aesthetic practice, this is where you begin.

Whether you're a physician, nurse practitioner, or licensed provider, your formal education likely didn't prepare you for the business side of medicine. Our courses cover everything from medical spa marketing to building a med spa business plan.

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Choose Your Path

Two Ways to Build Your Business Skills

Whether you want a complete transformation or targeted expertise, we have the right program for you.

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Recommended for Beginners

Practitioner Transition Bootcamp

A complete, structured program designed for practitioners who want a total transformation—from beginner to advanced business owner. Whether you're seeking employment at a med spa or building your own practice, this 10-course bootcamp covers every step.

  • 10 expert-led courses covering business planning, legal, marketing, pricing, and scaling
  • Beginner-to-advanced curriculum—no prior business experience needed
  • Live virtual sessions with on-demand replay access
  • Certificate of completion in business training
  • Private coaching access with Dr. Chris Croley

Best for: Practitioners making a career transition, aspiring practice owners, or anyone starting from scratch.

10 courses included — save vs. purchasing individually

Explore the Bootcamp
Medical practice owner analyzing marketing and pricing strategy

For Experienced Professionals

Individual Business Workshops

Focused, hands-on workshops designed for practice owners and experienced professionals who want in-depth knowledge on specific topics. Build your brand, negotiate better pay, design your pricing, and grow profitably—pick the courses that match your needs.

Available Workshops:

Best for: Established practice owners, experienced injectors, or anyone who wants deep expertise on a specific business topic.

Browse All Workshops

Top Business & Marketing Courses

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Beginner

Medspa Business and Marketing Masterclass

Certificate

Integrating Telemedicine in Your Practice background portrait

Beginner

Integrating Telemedicine in Your Practice

Certificate

Business & Marketing Bootcamp background portrait

Beginner

Business & Marketing Bootcamp

Certificate

AI Marketing Masterclass for Practice Growth background portrait

Beginner

AI Marketing Masterclass for Practice Growth

Certificate

Practical Marketing Strategies: Capturing New Patients with Website, Email, SMS, Social Media & AI background portrait

Beginner

Practical Marketing Strategies: Capturing New Patients with Website, Email, SMS, Social Media & AI

Certificate

What You Gain as a Graduate

More Than Training — a Credential, a Coach, and a Community

We surveyed thousands of our 175,000+ graduates. The #1 challenge wasn’t learning the procedure — it was running the business. The Business Academy was built to bridge that gap.

Dr. Chris Croley, Chief Medical Officer at Empire Medical Training
Members Only 1:1 Private Coaching

Learn Directly from Dr. Chris Croley

Chief Medical Officer, Empire Medical Training

Dr. Croley is a practicing med spa owner and author of The MedSpa Startup Playbook — From Injector to CEO. As an upcoming judge on a national TV series for business startups, he brings real-world entrepreneurial expertise to every session — not academic theory.

Get private coaching access as an active Empire Member.

Business Training Certification

Every graduate earns a certification in business training — a credential recognized by practice owners and employers across cash-based medicine.

A Community of Practice Owners

Empire grads run med spas, mobile injection businesses, wellness clinics, weight-loss centers, multi-provider groups, and telemedicine practices nationwide.

Become an Empire Member

The Empire Difference

Learn from Those Who've Built Exactly What You're Working Toward

Dr. Stephen Cosentino, Founder and President of Empire Medical Training

Dr. Stephen Cosentino

Founder & President

For nearly three decades, Dr. Cosentino has dedicated his life to entrepreneurship—growing successful pain management centers, medical spas, and ultimately, Empire Medical Training, the most recognized medical aesthetic teaching organization worldwide. His passion is teaching you the day-to-day business skills and success habits needed to thrive in today's cash-based medical market. Learn from Dr. Cosentino at live events, video on demand, social media, webinars, and more.

Maritza Mejia, FNP - Empire Medical Training Success Story

Maritza Mejia, FNP

Nurse Practitioner Success Story

Maritza began as an Empire student and now runs a top-performing med spa in New Jersey while mentoring Empire Members on clinical and business growth. Living proof that the transition works.

A Broad Faculty of Experts

Specialists Across Every Topic

In addition to those who started with Empire and now operate successful practices, we bring in outside instructors whose focus is to work with medical professionals in business development, marketing, and practice operations to give you the most complete, up-to-date training in the field.

With Empire, you gain more than knowledge—you gain a path forward, with mentors who've done it themselves.

How Much Can You Earn with Cash-Based Treatments?

Curious about your earning potential with cash-based treatments? Explore our comprehensive guide to find out today!

earn with aesthetic treatments

Success is built on strategy, driven by innovation, and achieved through mastering the art of connection and growth.

who is this academy designed for

Who Is This Academy For?

Empire's Business Academy is open to physicians, nurse practitioners, PAs, nurses, dentists, and anyone interested in building or growing a cash-based medical practice. No prior business experience required.

Whether you're launching your first practice or scaling an existing one, our training gives you the business and marketing skills your medical education didn't cover.

Training to Grow Your Practice

Why Choose Empire for Med Spa Business & Marketing Training?

Close-to-Home Business Seminars

With 28+ years of experience and 175,000+ graduates, Empire offers in-person business and marketing seminars nationwide. Train locally to network with industry leaders and learn actionable strategies to launch or grow your med spa.

End-to-End Business Curriculum

From med spa business plans, legal & licensing, and corporate structure to pricing, patient acquisition, and practice management — Empire’s curriculum covers every step of building a profitable cash-based aesthetic practice.

Flexible Learning Methods

Choose in-person workshops or join the Virtual Training Academy with LIVE interactive sessions — attend business and marketing classes from anywhere and engage directly with practice-owning instructors.

Post-Training Mentorship

The exclusive Live Mentor™ program offers weekly live sessions with physician instructors and practice owners — get ongoing business and marketing mentorship long after your workshop ends.

10-Part Marketing Masterclass

Members get FREE access to the 10-Part Medspa Marketing Masterclass — a one-of-a-kind program built with Fifth & Cor, Pinpoint Creative, and Influx covering social media, paid ads, SEO, and patient acquisition systems.

Real-World Earnings Tools

Empire goes beyond theory with practical tools — including a med spa earnings calculator, business plan templates, pricing guides, and ROI projections — so you leave with a clear, actionable roadmap to revenue.

Empire Students Also Enjoy These Additional Benefits

1,000+ Hours of CME Accreditation

1,000+ Hours of CME Accreditation

Whether you are considering a livestream or an in-person workshop, Empire meets your education needs wherever you are.

World renowned business and marketing instructors

World Renowned Instructors

Learn from board-certified physicians and renowned Key Opinion Leaders (KOLs). With the largest roster of practice-owning specialists, Empire offers unmatched expertise and diverse insights to enrich your training.

Empire business and marketing training session

Business and Marketing Training

Empire Medical courses include dedicated sections on business and marketing, equipping you to navigate the often-mysterious world of marketing strategies. Discover best practices and gain the confidence to attract and secure leads effectively.

State of the Art Educational Portal

State of the Art Educational Portal

Our professional teaching platform and members portal offer instant access to essential resources, making it a daily tool for growing and managing your practice efficiently.

Comprehensive Pre-Course Virtual Training

Comprehensive Pre-Course Virtual Training

Get workshop-ready with our pre-course virtual training, featuring in-depth sessions on facial anatomy, product knowledge, and complication prevention. Engage with physician instructors in live presentations to ensure full preparation for the in-person event.

Empire Direct

Empire Direct

After years of innovation, Empire has unveiled a groundbreaking platform—an industry first—that empowers our members to connect directly with patients like never before allowing you to find patients seamlessly!

Vendor partnerships

Vendor Partnerships

Stay ahead with Empire Medical Training’s 100+ vendor partners, offering the latest products and resources in medical aesthetics, anti-aging, and pain management—keeping you informed and competitive.

Prestigious Accreditation and Certification

Prestigious Accreditation and Certification

Empire Medical Training's nationally recognized certifications enhance credibility with patients and help secure malpractice insurance. Accredited by the AMA, ANCC, and ADA, our programs set the standard for excellence in medical, nursing, and dental fields.

Medical Community for Post-Workshop Support

Medical Community for Post-Workshop Support

Empire’s robust network connects healthcare practitioners with expert instructors and industry vendors. Members gain exclusive access to two key resources: the Empire Facebook Group and biweekly Empire Live Mentor sessions on Zoom.

Business & Marketing Training & Certification Courses

Beginner

AI Marketing Masterclass for Practice Growth

AI Marketing Masterclass for Practice Growth

Certificate
AI Marketing Masterclass for Practice Growth Beginner Certificate

Beginner

Business & Marketing Bootcamp

Business & Marketing Bootcamp

Certificate
Business & Marketing Bootcamp Beginner Certificate

Beginner

Integrating Telemedicine in Your Practice

Integrating Telemedicine in Your Practice

Certificate
Integrating Telemedicine in Your Practice Beginner Certificate

Beginner

Medspa Business and Marketing Masterclass

Medspa Business and Marketing Masterclass

Certificate
Medspa Business and Marketing Masterclass Beginner Certificate

Beginner

Practical Marketing Strategies: Capturing New Patients with Website, Email, SMS, Social Media & AI

Practical Marketing Strategies: Capturing New Patients with Website, Email, SMS, Social Media & AI

Certificate
Practical Marketing Strategies: Capturing New Patients with Website, Email, SMS, Social Media & AI Beginner Certificate

Beginner

Profitability & Pricing Strategies for Private Practice

Profitability & Pricing Strategies for Private Practice

Certificate
Profitability & Pricing Strategies for Private Practice Beginner Certificate

The Best Choice for Medspa Business and Marketing Training

Empire Medical Training has trained over 175,000 healthcare professionals in business and marketing, offering 28+ years of expertise and over 700 courses annually, making it the proven leader in medspa marketing education.

View Dates and Locations

The Smarter Way to Train:
Unlimited Workshops, One Annual Fee

Empire Memberships

Get Unlimited Access to 63+ Workshops to Propel Your Career Growth!

Stop paying $1,000+ per workshop. With an Empire Membership, you get unlimited access to 63+ in-person workshops — from Botox and fillers to pain management and functional medicine. Take as many courses as you want in a year, build a diverse skill set, and become the go-to provider in your area for high-demand, cash-based procedures.

Explore Memberships

Why a Membership is the Right Choice

Find a Training Location

Find a Training Location Close to Home in 50 States

Learn from Multiple Medical Experts

Learn from Multiple Medical Experts with Varying Skillsets

1,000+ CME Hours

1,000+ CME Hours to Fulfill Your Yearly Requirement

63+ Courses

63+ Courses Delivering the Most Comprehensive Curriculum

Extensive Business and Marketing

Extensive Business and Marketing Training Included

Small Training Group

Small Training Group Size

Extensive Hands-on Injectable

Extensive Hands-on Injectable Practice and Instruction

Post-Training Support

Post-Training Support

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Empire Memberships

One annual fee. Unlimited access to 35+ workshops. Most members save thousands compared to paying per course.

Spring Sale—Ends Mon, Apr 20

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Platinum Membership™

79.0 Category 1 CME
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16+ Courses

Aesthetics & Functional Medicine
14 In-Person 3 On-Demand
$7,299 $8,799
Save $1,500
Enroll Now
  • checkmark circle icon green 1-Year Term + 1 Extra Year FREE
  • checkmark circle icon green Hands-On Clinical Labs/Simulations
  • checkmark circle icon green Ongoing Guidance/Coaching Support
  • checkmark circle icon green Medical Practice Business and Marketing Training
  • checkmark circle icon green Convenient Livestream Q&A Sessions
  • checkmark circle icon green Rigorous AMA PRA Category 1™ CME
  • checkmark circle icon green Nationally Recognized Empire Certification
  • checkmark circle icon green Pre-Course Videos and Supplemental Materials
  • checkmark circle icon green Medicines (Free Botulinum Toxin, Dermal Fillers, and PDO Threads, etc.)* ($2,100 Value)
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Membership Includes Bonus Items $5,000+ in Extra Gifts
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Diamond Membership™

86.0 Category 1 CME
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22+ Courses

Aesthetics, Functional Medicine
& Pain Management
20 In-Person 3 On-Demand
$9,299 $10,799
Save $1,500
Enroll Now
  • checkmark circle icon green 1-Year Term + 1 Extra Year FREE
  • checkmark circle icon green Hands-On Clinical Labs/Simulations
  • checkmark circle icon green Ongoing Guidance/Coaching Support
  • checkmark circle icon green Medical Practice Business and Marketing Training
  • checkmark circle icon green Convenient Livestream Q&A Sessions
  • checkmark circle icon green Rigorous AMA PRA Category 1™ CME
  • checkmark circle icon green Nationally Recognized Empire Certification
  • checkmark circle icon green Pre-Course Videos and Supplemental Materials
  • checkmark circle icon green Medicines (Free Botulinum Toxin, Dermal Fillers, and PDO Threads, etc.)* ($2,100 Value)
gift icon
Membership Includes Bonus Items $5,000+ in Extra Gifts
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Sapphire Membership™

86.0 Category 1 CME
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35+ Courses

All-Inclusive
Aesthetics & Functional Medicine
26 In-Person 10 On-Demand
$15,799 $21,799
Save $6,000
Enroll Now
  • checkmark circle icon green 1-Year Term + 1 Extra Year FREE
  • checkmark circle icon green Hands-On Clinical Labs/Simulations
  • checkmark circle icon green Ongoing Guidance/Coaching Support
  • checkmark circle icon green Medical Practice Business and Marketing Training
  • checkmark circle icon green Convenient Livestream Q&A Sessions
  • checkmark circle icon green Rigorous AMA PRA Category 1™ CME
  • checkmark circle icon green Nationally Recognized Empire Certification
  • checkmark circle icon green Pre-Course Videos and Supplemental Materials
  • checkmark circle icon green Medicines (Free Botulinum Toxin, Dermal Fillers, and PDO Threads, etc.)* ($3,500 Value)
gift icon
Membership Includes Bonus Items $5,000+ in Extra Gifts

Frequently Asked Questions

Starting a med spa requires a clear business plan, proper licensing and legal structure (LLC, S-Corp, or PLLC), a medical director (in most states), malpractice insurance, and a solid marketing strategy. Empire's Business Academy walks you through every step—from choosing your corporate structure and meeting state requirements to building your first 100 patients. Our Practitioner Transition Bootcamp covers the complete journey in 10 expert-led sessions.
Med spa startup costs vary widely depending on your model. A mobile injection business can start for as little as $10,000–$25,000, while a full brick-and-mortar med spa typically requires $100,000–$500,000 including lease, equipment, licensing, insurance, and initial marketing. Empire's business training helps you create a realistic financial plan and identify ways to minimize upfront costs, including starting part-time while keeping your current job.
Medical spa licensing requirements vary by state. Generally, you need a licensed medical director (MD or DO), appropriate provider licenses (NP, PA, RN), a business license, and compliance with state medical board regulations. Some states require specific facility licenses for medical spas. Empire's Legal & Licensing Essentials course covers scope of practice by license type, medical director requirements, and compliance protocols for every state.
Empire's Business Academy includes dedicated medical spa marketing courses covering social media for injectors, patient acquisition strategies, referral systems, before-and-after documentation, local SEO, email marketing, and paid advertising. Our Practical Marketing Strategies course and free 10-Part Medspa Marketing Masterclass (included with Academy membership) teach you proven systems to attract and retain patients.
Yes. Nurse practitioners are one of the fastest-growing groups entering aesthetic medicine. Depending on your state, NPs can practice independently or under a collaborative agreement with a physician. Empire has trained thousands of NPs to launch successful aesthetic practices—including Maritza Mejia, FNP, who went from Empire student to running a top-performing med spa in New Jersey. Our How to Start While Still Working course is designed specifically for practitioners making this transition.
A med spa business plan is a strategic document that outlines your services, target market, financial projections, marketing strategy, staffing plan, and growth roadmap. It's essential whether you're seeking funding, negotiating a lease, or simply organizing your launch. Empire's business training helps you build a complete, actionable business plan—not a generic template, but a real roadmap customized to your specialty, license type, and local market.
The medical aesthetics industry is projected to exceed $30 billion by 2030, making med spas one of the most profitable cash-based business models in healthcare. Successful med spa owners report six-figure incomes within their first 1–2 years. The key factors are proper training, a solid business plan, effective marketing, and the right pricing strategy—all of which Empire's Business Academy covers in depth.
Empire is the only organization that combines clinical hands-on training with comprehensive business and marketing education. With 175,000+ graduates since 1998, we offer real-world expertise from faculty who own and operate successful practices themselves—not academics or theorists. Plus, Empire Members get exclusive access to private coaching with Dr. Chris Croley, our Chief Medical Officer and published author of The MedSpa Startup Playbook.

Recommended Preparation

The #1 Immersive Facial Anatomy Cadaver Seminar Worldwide

Full Dissection & Practical Hands-On Experience

Join our attendees in celebrating “far none, the best course [they’ve] ever been to.” Physicians and healthcare professionals will develop and perfect their Aesthetics skills in this “game-changing course.” This fully comprehensive seminar combines practical and immersive learning to avoid complications while performing injectable procedures. Course taught by board-certified physicians and renowned surgeons.

The program is approved for 8.0 AMA PRA Category 1 Credit™

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Most Popular Courses

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8 CME Credits

Botox Training

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8 CME Credits

Complete Dermal Filler Training

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8 CME Credits

Advanced Botulinum Toxin and Filler Training

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Complete Facial Aesthetics

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7.5 CME Credits

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5 CME Credits

Physician Medical Weight Loss Training

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Explore Business & Marketing Courses Across the U.S.