Practical Marketing Strategies: Capturing New Patients with Website, Email, SMS, Social Media & AI

Course Details

What You’ll Build — and the Results You Can Expect

1) Website Messaging & Conversion Engine

You’ll build:

• A Patient Journey–focused homepage structure
• Service pages with consistent CTAs and messaging
• Before/after gallery best practices
• Lead capture blocks + value-based copy
• “Friction-free” booking pathways

Delivered in class:
A Website Messaging Map + updated homepage/service copy.

Outcomes:

• Higher conversion from website visitors
• Clear messaging patients understand immediately

2) Email Content & Patient Nurture System

You’ll learn:

• How to write effective emails for new leads, existing patients, and reactivations
• How to unify messaging with website + social content
• Seasonal and promotional email structures
• AI workflows for fast email drafting

Delivered in class:
A 5-email sequence aligned with your brand and patient journey.

Outcomes:

• Stronger open rates, click-throughs, and booked consults
• More consistent patient education and engagement

3) High-Impact SMS Messaging for Timely Conversions

You’ll learn:

• How to write high-impact SMS messages without sounding salesy
• Timing strategies for promotions and reminders
• Holiday, limited-time, and urgency-based messaging
• SMS best practices for aesthetic/medical audiences

Delivered in class:
A 7–10 message SMS mini-campaign.

Outcomes:

• Faster response times
• Stronger promotional performance
• Better show rates and follow-through

4) Social Media Consistency + Brand Cohesion

You’ll learn:

• How to make social posts support email + website messaging
• Midjourney + Canva workflows for unified brand visuals
• Engagement structures for educational vs. promotional posts
• Monthly content planning using AI

Delivered in class:
20+ Canva/Midjourney graphics aligned with your campaign theme.

Outcomes:

• Cohesive brand identity across all platforms
• More engaging, intentional social content

5) Holiday & Seasonal Campaign Development

You’ll build:

• Holiday-themed campaigns for:
  Christmas, Valentine’s Day, Mother’s Day, Black Friday, summer, back-to-school, etc.
• Multi-channel campaign structure:
  Website banner → Email → SMS → Social
• Promotional strategy, messaging, and patient incentives

Delivered in class:
One full Holiday Campaign Blueprint ready to deploy.

Outcomes:

• Predictable revenue spikes around key calendar events
• Fully coordinated promotions across all touchpoints

6) AI to Scale Your Marketing Systems (ChatGPT + Canva + Midjourney)

You’ll learn:

• AI workflows to produce all content for the month in under 3 hours
• Unified-brand content generation using ChatGPT + image tools
• How to feed AI your brand voice, services, tones, and key messages
• AI-assisted patient journey mapping and optimization

Delivered in class:
A Monthly Patient Journey Content Plan with unified messaging.

Outcomes:

• Reduced content creation time
• More consistent, professional messaging
• Better alignment between all channels

What’s Included

• Empire Portal access: video modules + quizzes
• 1-day hands-on training
• Website messaging map
• Email + SMS templates
• Holiday campaign blueprint
• Social media graphics
• AI workflow guides
• Certificate of Achievement

Learning Objectives

Upon completing this course, participants will be able to:

Website & Conversion Strategy

• Build patient-centric website messaging that improves new-patient conversion.
• Identify friction points in the patient journey and correct them.

Email Copywriting

• Write persuasive, high-impact emails for education, nurturing, and promotions.
• Align email messaging with website and social themes.

SMS Strategy

• Develop concise SMS messages that increase bookings, reminders, and engagement.

Social Media & Visual Branding

• Maintain consistent branding, tone, and visuals across all social platforms.
• Create cohesive campaigns using Canva and Midjourney.

Holiday Campaigns

• Build multi-channel holiday promotions that sync website, email, SMS, and social media.

AI Scaling

• Use AI to generate unified messaging across all platforms.
• Produce monthly content quickly and efficiently with repeatable workflows.

Course Prerequisites

Eligibility

• Licensed provider or practice manager
• No marketing experience required

Technical Requirements

• Laptop with Chrome
• Empire Portal access

Software (Free/Trial OK)

• ChatGPT
• Canva
• Midjourney
• Social media access

Practice Info to Bring

• Service list
• Brand tone notes
• Current website and social links

Agenda

Please look out for an email with the final agenda 3 days before your course date with more information. For assistance, call 844.997.3231 or email [email protected].

*Agenda may be adjusted based on course requirements and operational considerations.