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Starting a practice

5 guides

Before the lease. What a med spa actually is in regulatory terms, who may own one, the sequence three owners would repeat, and what belongs in the plan.

What Is a Med Spa? A Medical Practice at the CoreThe distinction that matters to an owner: a med spa is a medical practice, and the infrastructure that makes it one is not optional. Who Can Own a Medical Spa?The corporate practice of medicine doctrine, whether an NP or PA may own, and what an MSO structure does and does not do. How to Open a Med SpaWhat the first year costs, where owners overspend, and the staged path that keeps fixed costs low. Med Spa Business PlanThe sections that decide whether it works: scope, secret-shopped market data, fixed cost and break-even volume. From the Botox Garage to Three SuitesThe staged route from treating at home to a multi-suite practice, and the weekly-rent maths that makes it work.

Running a practice

4 guides

Pricing, medical direction, and the administrative layer that decides whether a busy practice is also a profitable one.

Med Spa Pricing: Secret-Shop Your Market FirstWhy underpricing is a shared cost, where the guilt comes from, and memberships as the alternative to discounting. How to Find a Medical DirectorThe difference between a signature and a working relationship, and the six questions to ask before discussing fee. I Bought Myself a Job But I Did Not Have a BusinessKPIs, true cost per treatment, and the administrative gap that closed one faculty member's first practice. AI in the Aesthetic PracticePatients arriving with AI treatment plans, why one practice reports AI outselling its providers, and where it actually helps.

The career path

4 guides

Moving into aesthetics, deciding whether ownership is for you, and keeping your skills moving once nobody schedules your education.

Bedside to ChairsideHow three nurses moved into aesthetics from ER, ICU and a career restarted in a new country. Not Everyone Should Own a PracticeWhat ownership actually trades, and the case for staying an injector — made by owners. Nobody Tells You What Class to Take NextIn aesthetics nothing schedules your education. How to build a deliberate annual curriculum. Aesthetic Nurse Salary TrendsThe published averages, and what faculty say about the range and what moves you through it.

Adding services and revenue

4 guides

Bringing new services into an existing practice, and what each one asks of you commercially.

Insurance Credentialing for InjectorsWhat payers actually verify, and why being an injector is not enough. Off-Label Botox for Migraines on Cash PayWhere therapeutic neurotoxin sits commercially when insurance is not part of the model. Peptide Therapy Pricing and Cash-Pay ModelsHow peptide programmes are priced, and what a cash-pay model asks of the practice. Med Spa vs Functional Medicine Peptide ProgramTwo different programmes, two different patient relationships, and which fits your practice.

Train with Empire

These guides come from what Empire faculty teach and from practices they run. The business curriculum covers the same ground hands-on.

CoursesBusiness & Marketing WorkshopsPractice startup, pricing and financial planning, legal and licensing, marketing and scaling — taught by faculty who own aesthetic practices.See the courses →