Profitability & Pricing Strategies for Private Practice

Course Details

What You’ll Build — and the Numbers You Can Expect

1) Procedure Cost Analysis Engine (Fixed + Variable Costs)

You’ll build:

• A cost model that breaks down fixed overhead expenses (rent, utilities, payroll, insurance, software).
• A template for variable costs per treatment (supplies, consumables, product usage, time per session).
• A calculator that determines true cost per procedure, not guesswork.
• A provider/labor cost model for time-based services.

Delivered in class:

Your completed Cost-per-Procedure Calculator for every major service you offer.

Outcomes you can plan for:

• Identify underpriced services losing $50–$200 per treatment.
• Improve margins by 15–40% with accurate pricing.
• Understand exactly which services are most profitable.

2) Pricing Strategy Blueprint (Hands-On Financial Modeling)

You’ll build:

• Multiple price points using proven strategies:
• Cost-Plus Pricing
• Market-Based Pricing
• Value-Based Pricing
• Tiered Pricing
• Dynamic & Seasonal Pricing
• Package & Membership Pricing
• A profitability model that shows margin differences at each price point.
• A pricing sensitivity simulator that predicts patient response to price changes.
• A tool to calculate break-even points for new treatments or devices.

Delivered in class: A complete Pricing Blueprint for your top 10–15 services.

Outcomes you can plan for:

• Set profitable prices backed by data, not guesswork.
• Increase recurring revenue with effective membership structures.
• Confidently introduce new services at the right price.

3) Market & Competitor Pricing Analysis (Real Data + AI Tools)

You’ll build:

• A competitive pricing map using local market data.
• A geographic pricing comparison model to identify where you should position your price point.
• An AI-assisted competitor evaluation that includes:
• Local pricing signals
• Promotional trends
• Messaging tone
• Value positioning
• A tool to determine when to price above, at, or below market averages.

Delivered in class: A Market Pricing Dashboard built from your local competitor data.

Outcomes you can plan for:

• Position your practice to attract higher-value patients.
• Avoid competing purely on price.
• Build offers that outperform competitor promotions.

4) Financial Forecasting & Profit Planning

You’ll build:

• A monthly revenue projection model based on your services and pricing.
• A margin calculator for each service category (injectables, lasers, wellness, dentistry, etc.).
• A financial forecast showing 30-, 60-, and 90-day revenue scenarios.
• A model to plan hiring decisions and treatment room utilization.

Delivered in class: A 30/60/90-day revenue forecast plus a 1-year projection template.

Outcomes you can plan for:

• Confident planning for hiring, equipment purchasing, and service expansion.
• Improved financial stability and growth clarity.
• Ability to meet revenue goals without burnout.

5) Offers, Packages & Membership Design

You’ll build:

• Tiered treatment packages with calculated margins.
• Annual membership models based on usage patterns and cost structures.
• Seasonal and holiday promotion frameworks with pricing safeguards.
• A retention-focused pricing plan that increases lifetime patient value.

Delivered in class: A membership + package pricing plan with margins and forecasted revenue.

Outcomes you can plan for:

• Stronger patient retention
• Higher average order value
• Predictable recurring revenue

6) Financial Decision-Making for Practice Growth

You’ll build:

• A model to evaluate ROI for new equipment purchases.
• A hiring cost-benefit analysis tool.
• A profitability stress-test using worst-case / best-case financial scenarios.
• A decision matrix for adding or dropping services.

Delivered in class: Your own Practice Growth Financial Dashboard.

Outcomes you can plan for:

• Avoid costly mistakes on equipment or staffing.
• Confidently plan expansions or new service launches.
• Improve long-term financial health of the practice.

What’s Included

• Access to Empire Portal (finance modules + quizzes)
• 1-day hands-on training (in person or online)
• Procedure cost calculator
• Pricing strategy blueprint
• Competitor pricing dashboard
• Revenue forecasting templates
• Membership & package models

Learning Objectives

Upon completing the course, participants will be able to:

Financial Foundations

• Identify and calculate fixed and variable costs for every procedure.
• Build accurate cost-per-treatment models for all services.

Pricing Strategy

• Develop multi-layered pricing strategies tailored to the practice.
• Apply cost-plus, market-based, value-based, and tiered pricing structures.
• Construct profitable membership and package models.

Market Analysis

• Conduct full competitor pricing analysis using real local data.
• Map market pricing and determine optimal positioning.

Forecasting & Profit Planning

• Build financial models for revenue forecasting.
• Evaluate profitability across services and identify top earners.

Practice Growth Decision-Making

• Analyze ROI for equipment, staffing, and new services.
• Create a 30–60–90 day financial plan to stabilize and scale the practice.

Course Prerequisites

Eligibility

• Licensed medical professionals or practice owners/managers.
• No finance background required.

Technical Requirements

• Laptop with Google Chrome
• Access to the Empire Portal
• Basic practice info: service list, pricing, cost estimates

Software (Free/Trial OK

• ChatGPT
• Excel or Google Sheets
• SEMrush (optional for competitor data)

Mindset

• Ready to work with numbers and build personalized models.
• Willing to challenge existing pricing assumptions.

Agenda

Please look out for an email with the final agenda 3 days before your course date with more information. For assistance, call 844.997.3231 or email [email protected].

*Agenda may be adjusted based on course requirements and operational considerations.