Most aesthetic practitioners set their prices by looking at what competitors charge and matching it. That's not a pricing strategy — it's a guessing game. And when you don't understand your own numbers, you can be busy every day and still barely break even. This course teaches you the financial fundamentals that separate profitable aesthetic practices from those that struggle, starting with the math behind every syringe, every unit, and every treatment you perform.
Empire Medical Training has helped over 175,000 healthcare professionals build careers in aesthetics over 28 years. We've seen practices fail not because of poor clinical skills, but because the practitioner never learned to price correctly, track their margins, or forecast their financial future. This course ensures you don't make that mistake.
Revenue-per-syringe math: the foundation of aesthetic pricing. Every injectable treatment has a predictable financial equation. Take dermal fillers: if you purchase a syringe of Juvederm Voluma for $250 and charge $750, your gross revenue per syringe is $500. But your true profit per syringe must account for overhead allocation — rent, staff, supplies, marketing, and insurance spread across each treatment. This course teaches you to calculate the real profitability of every product in your treatment room, from Botox (typically $4-$6 per unit cost, charged at $10-$18 per unit) to premium fillers (cost $200-$400 per syringe, charged at $600-$1,200). When you understand these numbers, pricing decisions become clear and confident.
Cost of goods analysis. Your cost of goods sold (COGS) is one of the biggest variables in aesthetic practice profitability. Product costs vary significantly based on your purchasing volume, distributor relationships, and whether you buy through group purchasing organizations. We break down typical COGS percentages by treatment category: neurotoxins (25-35% of revenue), dermal fillers (30-40%), PDO threads (20-30%), and chemical peels (10-20%). You'll learn how to negotiate better pricing with distributors, optimize your product inventory, and identify which treatments deliver the highest margin for your time.
Break-even analysis for aesthetic practices. Before you open your doors or add your next treatment day, you need to know your break-even point — the exact number of treatments per month required to cover all your costs. We walk through a complete break-even calculation using realistic numbers. A typical solo injector practice with $8,000-$12,000 in monthly fixed overhead (rent, staff, insurance, marketing, software) and an average profit of $80-$150 per treatment needs approximately 80-150 treatments per month to break even. That's 4-7 patients per day if you work 5 days per week, or 7-12 patients per day if you work 3 days per week. These numbers should inform every decision you make about your schedule, service mix, and growth timeline.
Monthly overhead expectations. New practitioners are often surprised by the true cost of running an aesthetic practice. We provide detailed overhead breakdowns for three common practice models: a single treatment room in a shared space ($4,000-$6,000/month), a standalone med spa suite ($8,000-$15,000/month), and a multi-provider med spa ($20,000-$40,000+/month). Each breakdown includes rent, utilities, staff costs, insurance (general liability, malpractice, property), marketing budget, software and technology, supplies, and professional services (accountant, attorney). No hidden costs, no surprises.
Income potential at 1, 3, and 5 days per week. One of the most powerful aspects of aesthetic medicine is the ability to scale income by adding treatment days. We model three scenarios in detail. At 1 day per week (ideal for part-timers), seeing 8-10 patients at an average ticket of $400 generates $160,000-$200,000 in annual revenue with approximately $60,000-$100,000 in net income. At 3 days per week, those numbers scale to $480,000-$600,000 in revenue and $180,000-$300,000 in net income. At 5 days per week, a solo injector can generate $800,000-$1,000,000+ in revenue with $300,000-$500,000+ in net income. These projections account for realistic patient volumes, seasonal variations, and typical overhead structures.
Membership models vs. pay-per-treatment. Recurring revenue is the holy grail of practice profitability. Membership programs — where patients pay a monthly fee for included services (typically Botox maintenance, skin care treatments, and product discounts) — create predictable cash flow and dramatically increase patient retention. Members visit 2-3x more frequently than non-members and have 40-60% higher lifetime value. But membership programs must be structured carefully to remain profitable. We cover pricing tiers ($99-$299/month are the most common), included services, add-on pricing, and the financial modeling to ensure your membership program generates profit, not just revenue.
Pricing psychology and competitive positioning. Price is a signal. Charging too little doesn't just reduce your income — it signals lower quality and attracts price-sensitive patients who are harder to retain. Charging appropriately positions you as a premium provider and attracts patients who value expertise and results. This course covers anchoring, bundling, good-better-best pricing tiers, and how to present prices confidently during consultations. We also teach you to conduct a competitive pricing analysis for your specific market so you can position intentionally rather than reactively.
This is Course 7 of the Practitioner Transition Bootcamp. It connects directly to the patient acquisition strategies in Course 6: Building Your First 100 Patients — because getting patients through the door only matters if each treatment is priced for profit. Looking ahead, Course 8: Equipment & Technology Planning covers the capital investment decisions that directly impact your financial projections.
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