You've completed your training, you've secured your position or set up your practice — now the real challenge begins: getting patients through the door. For new aesthetic injectors, patient acquisition can feel overwhelming. You didn't go to medical school to become a marketer. But here's the truth: the practitioners who build thriving aesthetic careers aren't necessarily the best injectors — they're the ones who learn how to consistently attract and retain patients.
Empire Medical Training has helped over 175,000 healthcare professionals build successful aesthetic careers over 28 years, and we've identified the exact patient acquisition strategies that work for new injectors — no marketing degree required. This course gives you a practical, step-by-step playbook for building your first 100 patients.
Social media fundamentals for injectors. Instagram and TikTok aren't optional anymore — they're where your future patients are making decisions about who to trust with their face. But you don't need to be a content creator to succeed. This course teaches you the minimum effective dose of social media: what to post (before-and-afters, educational content, behind-the-scenes), how often to post (3-5 times per week), which hashtags actually drive local discovery, and how to create HIPAA-compliant before-and-after content that builds trust. We cover Instagram Reels, TikTok videos, and Stories strategies specifically designed for aesthetic practitioners who have limited time and no social media team.
Building a referral system that runs itself. Word-of-mouth referrals remain the highest-converting patient acquisition channel in aesthetics. But referrals don't happen by accident — they happen by design. You'll learn how to create a structured referral program that rewards existing patients for sending friends and family, without feeling salesy or desperate. We cover referral incentive structures ($25-$50 credits, complimentary add-ons, VIP tiers), how to ask for referrals at the right moment, and how to track referral sources so you know what's working.
Local partnerships that multiply your reach. Some of the most effective patient acquisition doesn't happen online — it happens through strategic relationships with complementary businesses in your community. Dermatologists who don't offer injectables, OBGYNs with patients interested in post-pregnancy body restoration, wedding planners preparing brides, fitness studios with body contouring prospects, and even high-end hair salons. This course teaches you how to identify, approach, and structure cross-referral partnerships that create a steady stream of pre-qualified patients.
Converting consultations into treatments. Getting patients in the door is only half the battle — you need to convert those consultations into booked treatments. The highest-performing injectors convert 60-80% of consultations, while average practitioners convert only 30-40%. The difference isn't clinical skill — it's consultation technique. You'll learn a proven consultation framework that builds rapport, establishes trust, presents customized treatment plans, addresses objections naturally, and closes confidently. We cover the psychology of patient decision-making, how to present pricing without hesitation, and how to create appropriate urgency.
Google Business Profile optimization. When potential patients search "Botox near me" or "med spa in [your city]," your Google Business Profile determines whether they find you. We cover the complete setup and optimization process: choosing the right categories, writing a compelling description, uploading professional photos, managing service listings, and — critically — generating and managing reviews. You'll learn proven strategies for asking satisfied patients for reviews, responding to both positive and negative feedback, and maintaining a 4.8+ star rating.
Review generation and reputation management. Online reviews are the new word-of-mouth. Patients trust Google reviews almost as much as personal recommendations. This course teaches you ethical, effective systems for generating a steady stream of authentic reviews, responding professionally to every review (especially negative ones), and building an online reputation that attracts new patients organically.
Introductory offers vs. destructive discounting. There's a fine line between smart introductory pricing and devaluing your services. Deep discounting attracts price-shoppers who won't return at full price, while strategic introductory offers attract quality patients who become long-term clients. You'll learn the difference: complimentary consultations, new patient packages, first-visit add-ons, and loyalty incentives that drive trial without undermining your pricing.
This is Course 6 of the Practitioner Transition Bootcamp. It builds directly on the employment and practice-building foundations from earlier courses. Next, Course 7: Pricing, Profit & Financial Forecasting teaches you to price your services for maximum profitability. If you're still exploring whether to work part-time or full-time in aesthetics, revisit Course 4: How to Start While Still Working Your Hospital Job.
Claim Your Prize!