AI Marketing Masterclass for Practice Growth

Course Details

What You’ll Build — and the Numbers You Can Expect

1) AI Blog & SEO Engine (ChatGPT + SEMrush AI)

You’ll build:

• Keyword set (20–30 local, high‑intent terms) via SEMrush Keyword Magic Tool.
• Outlines and first drafts with ChatGPT (brand‑tuned prompts provided with instructor).
• Full articles with SEMrush AI Article Generator, then optimize via SEMrush SEO Writing Assistant.
• Repurpose into social captions, emails, and short scripts with ChatGPT.
  

Delivered in class:

1 SEO blog (750–1,200 words) + a 12+ topic content calendar.

Outcomes you can plan for:

• Rank for 10–20 keywords in 3–6 months (posting 4–6 times/month).
• 15–40+ organic leads/month after rankings establish.
• Replace $12K–$18K/year in outsourced writing/SEO.
• Shrink blog production to <1 hour/week.
• Learn SEO best-practices and how to upload blogs with appropriate H1, H2, H3 structures, title tags, image alt tags, and more.

2) AI Chatbot Booking Assistant (Custom Practice Bot)

In this module, participants will learn how to build an AI chatbot that functions like a modern booking assistant—similar to Shopify’s Chatty—designed specifically for medical and aesthetic practices.

Course Features: What You’ll Learn to Build

• A branded AI chatbot that welcomes visitors, explains services, and guides patients toward booking appointments or consultations.
• Booking-support flows that help patients choose procedures, understand options, and move naturally into the scheduling process.
• FAQ ingestion system where you’ll learn how to feed the chatbot your practice’s Frequently Asked Questions, so it can answer confidently and consistently 24/7.
• Website & product knowledge ingestion, teaching you how to upload links, documents, service descriptions, pricing info, pre/post-care details, and treatment pages so the bot can use your own data when responding.
• AI-powered objection handling, including common hesitations about pricing, downtime, pain, or safety—delivered in your brand voice.
• HIPAA-safe boundaries, showing you exactly what your chatbot can and cannot collect or say, ensuring it never requests or processes PHI.
• Escalation triggers so the bot knows when to hand the conversation off to a staff member, front desk, or call center.
• Website integration, including how to embed your chatbot on your homepage, landing pages, service pages, or within your online booking system.
• Performance optimization prompts so your chatbot continues improving as your services, pricing, or brand messaging evolves.

Delivered in class: Demonstration of live chatbot setup answering 25–40 of your top questions.
Outcomes you can plan for:

• Save 5–10 staff hours/week on repetitive Q&A.
• Lift qualified leads by 20–35% via better prep + faster response.
• Reduce phone‑tag and no‑shows through scripted education.

3) Video Creation with AI (RunwayML + Pika + ElevenLabs)

You’ll build:

• One 60‑second explainer (procedure FAQs or treatment overview).
• Two reels/shorts from the same script (captioned, sized for IG/TikTok/YT).
• Optional: AI voiceover + B‑roll with ElevenLabs/Runway/Murf.ai.

Delivered in class: 1 long + 2 shorts, exported and ready to post.
Outcomes you can plan for:

• Produce 6+ videos/month in <2 hours.
• 3–4x engagement vs static posts; better watch‑time and clicks.
• Replace $5K–$15K/year in video production costs.

4) Visual Branding with Canva + Midjourney

This module teaches participants how to build consistent, unified brand visuals across every marketing channel using Canva and Midjourney—without designers, agencies, or prior creative experience.

Course Features: What You’ll Learn

• Consistent Midjourney Prompting:
  How to engineer prompts that produce the same tone, lighting, angle, color palette, and aesthetic in every image, ensuring all content looks cohesive and professional across your brand.
• Brand Story Image Sets:
  Techniques for generating a full series of images (treatment rooms, patient lifestyle, skincare themes, staff inspiratory visuals, etc.) that all share the same visual identity—so your IG grid, website, and ads look unified.
• Seasonal / Promotional Themes:
  How to create campaign-specific imagery for Christmas, Valentine’s Day, Mother’s Day, summer promotions, Black Friday, and more—using AI-generated visuals that match your brand story.
• Canva Campaign Creation:
  How to use your AI-generated imagery inside Canva to build:
• Instagram posts & stories
• Print materials
• Seasonal flyers
• Special offer announcements
• Email headers
• SMS graphics
• Website banners
• Procedural one-pagers & treatment menus
• Reusable Canva Kits:
  Build a template set you can reuse all year for consistent layouts, fonts, colors, and messaging—ensuring every piece of content looks like “you,” not a random template.
• On-Brand Clinical Imagery:
  Learn how to generate clean, aspirational, clinical-appropriate Midjourney visuals that avoid unrealistic or misleading results.
• Before/After Safe Frameworks:
  Build Canva layouts that comply with platform rules, protect PHI, and maintain professionalism while still showing transformation.

Delivered in class: 20+ assets ready to schedule or print.
Outcomes you can plan for:

• Cut design time by ~80%; save $5K+/year in freelance design.
• Maintain consistent brand look across channels.

5) Competitor & Positioning Dashboard

This module shows participants how to use SEMrush, Grok, and ChatGPT together to gather deep competitive intelligence, uncover positioning gaps, and create a clear action plan to outperform nearby clinics.

Course Features: What You’ll Build

• AI-Driven Competitor Intelligence (SEMrush + Grok + ChatGPT)
  Learn how to identify 5–10 of your actual local competitors using SEMrush and map them into an AI-readable dataset.
• SEMrush: Website traffic, paid search data, keywords, backlink authority, content strategy.
• Grok (xAI): Real-time competitive insights, social sentiment, local trends, and ad copy breakdowns.
• ChatGPT: Synthesize competitor strengths/weaknesses, tone, messaging, and patient-facing psychology into a strategic narrative.
• Comprehensive SWOT Profiles
  Build AI-assisted SWOT summaries for each competitor using inputs from SEMrush, Grok, Google reviews, and published content.
  You’ll extract:
• Services offered
• Pricing signals
• Review patterns
• Branding tone
• Promotions, offers, hooks
• Ad angles and social positioning

Result: a clear picture of what every competitor does well—and what they’re missing.

• Local Keyword Opportunity Map (SEMrush)
  Discover which keywords your competitors rank for, where their gaps are, and which terms you can rank for fastest.
• Easy win keywords (low difficulty, high intent)
• Local treatment-based keywords
• “Near me” and geo-modified searches
• Competitive paid search terms you should exploit
  This becomes a 30–90 day SEO and content roadmap.
• Ad Copy & Offer Analysis (Grok + SEMrush)
  Use Grok to scan competitor ads, marketing tone, and promotional angles, then use SEMrush to check their paid search strategy.
• AI analysis of emotional triggers
  Offer positioning breakdown
• Competitor CTAs, guarantees, bundles
• Seasonal and holiday promotions

This will help you craft better offers that convert higher.

• Brand & USP Improvement Blueprint (ChatGPT)
  Feed the AI your branding, service list, audience, and market context.
  ChatGPT will help you:
• Update your USP (unique selling proposition)
• Differentiate your voice and messaging
• Identify “blue ocean” opportunities competitors overlook
• Craft new hooks and offers for your next 30–60 days
• 30–60 Day Action Plan
  You’ll build a tactical roadmap that includes:
• Content topics to outrank competitors
• Offers to counter competitor pricing or gaps
• Assets needed for upcoming promotions (email, video, social)
• Website updates that reposition your brand instantly

This gives you a clear, step-by-step competitive strategy to follow after the course.

Delivered in class: PDF deck created with AI + 30‑day positioning sprint plan.
Outcomes you can plan for:

• Launch a new offer or landing page in 72 hours with any website builder.
• Capture overlooked demand with targeted content and ads.
• Better close‑rates from clearer differentiation.

6) Email & SMS Content Writing with AI

This module teaches participants how to use AI tools like ChatGPT, Grok, and SEMrush to write high-converting email and SMS content, build structured communication plans, and create messaging that drives patient engagement and bookings.

Course Features: What You’ll Learn

• Email Content Writing with AI (ChatGPT + SEMrush)
  How to write persuasive, patient-friendly emails for:
• New patient welcomes
• Consult reminders
• Price inquiries
• Treatment education (Botox, fillers, lasers, weight loss, skincare)
• Objection responses (cost, pain, downtime, results)
• Seasonal or promotional campaigns
• Post-care education and retention
• SMS Content Writing with AI
  How to craft concise, high-impact SMS messages that:
• Drive bookings
• Promote offers
• Highlight limited-time opportunities
• Remind patients about upcoming events or specials
• Reactivate inactive patients
• Keep messaging compliant, respectful, and professional
• How to Feed AI Your Practice Information
  Learn exactly what to upload into ChatGPT to make your email/SMS content accurate and on-brand, including:
• Your service list
• Pricing structure
• Frequently asked questions
• Pre-/post-care instructions
• Your tone, voice, and personality
• Promotions and annual marketing cycles
• Target audience and ideal patient profiles
• This makes AI produce personalized, clinically appropriate, brand-consistent messaging every time.
• AI-Powered Planning for Email + SMS Campaigns
  Build a structured campaign plan using AI, including:
• Monthly themes (seasonal, educational, promotional)
• Weekly messaging cadence
• Which topics should be email vs SMS
• What makes an email vs SMS convert better
• How to write strong calls-to-action for each platform
• How to run holiday campaigns (Christmas, Valentine’s Day, Mother’s Day, Summer body, Back-to-school, Black Friday, etc.)
• Content Library Development
  Use AI to create:
• Email templates
• SMS templates
• Subject line variations
• Message sequences
• “Evergreen” campaigns that can be reused every year
• How to Improve Open Rates & Click-Through Rates with AI
  Learn what matters in email performance and how AI can help you:
• Rewrite subject lines
• Improve the first sentence (preview text)
• Add scarcity, urgency, curiosity, or value
• Match email length to patient intent
• Increase engagement through personalization
• The 30-Day & 90-Day Email/SMS Plan
  AI will help you build structured content calendars you can follow immediately:
• Weekly email topics
• Weekly SMS topics
• Monthly seasonal cycles
• Built-in promotional opportunities
• Patient retention touchpoints

Delivered in Class

• A 5-email patient communication sequence written with AI
• A 7–10 message SMS pack ready to use
• A 30-day and 90-day email/SMS content plan
• A reusable library of prompts for future campaigns

Expected Outcomes

• Clear, persuasive messaging that increases consult requests and bookings
• Better patient engagement through consistent communication
• Reduced content creation time (from hours to minutes)
• Stronger brand voice and storytelling across email and SMS
• Campaign structures that can be executed by you or your staff without complexity

What’s Included

• Access to the Empire Portal Didactic AI training modules, video lessons, quizzes, templates, and prompt libraries.
• 1-Day Hands-On Training Live instruction (in-person or online) with guided builds for blogs, chatbot flows, videos, graphics, and competitor analysis.
• AI Content Creation Assets SEO blog templates, keyword research tools, content calendars, and AI writing prompts.
• Chatbot Build Framework FAQ ingestion, booking flows, practice data upload guides, and integration instructions.
• AI Video & Visual Kit Scripts, voiceover prompts, Canva templates, Midjourney style prompts, and 20+ finished graphics.
• Competitor Analysis Toolkit SWOT templates, keyword gap maps, and a 30–60 day positioning plan.
• Email & SMS Pack 5-email sequence, SMS templates, subject line library, and 30/90-day content plan.
• Certificate of Achievement Awarded after completing Portal modules and quizzes.

Learning Objectives

Upon completing AI & Marketing Tools to Grow Your Practice, participants will be able to:

AI Content & SEO

1. Conduct keyword research using SEMrush to identify 20–30 high-intent, local keywords tailored to their services.
2. Generate full SEO-optimized blog posts (750–1,200 words) using ChatGPT + SEMrush AI Article Generator, including proper H1/H2/H3 structure, title tags, image alt tags, and metadata.
3. Repurpose long-form content into social posts, captions, emails, and scripts to expand reach across multiple channels.
4. Build a 12+ topic content calendar that supports consistent publishing for 3–6 month ranking improvement.

AI Chatbot for Patient Communication

5. Build a branded patient-facing AI chatbot that handles FAQs, explains procedures, and guides prospective patients toward booking.
6. Feed AI with website pages, product info, FAQs, pricing, and pre/post-care data so the chatbot can respond accurately in the practice’s voice.
7. Create booking-support conversational flows that reduce back-and-forth, improve patient readiness, and increase conversions.
8. Apply HIPAA-safe boundaries and escalation prompts so the chatbot avoids PHI and knows when to direct inquiries to staff.

AI Video Creation

9. Produce a 60-second educational video using RunwayML/Pika with optional AI voiceover.
10. Create two short-form videos sized for IG/TikTok/YT from the same script.
11. Develop a repeatable workflow to produce 6+ videos/month in under 2 hours.

Visual Branding & Campaign Graphics

12. Generate consistent brand imagery using Midjourney prompts that maintain tone, style, palette, and lighting across all assets.
13. Create themed marketing visuals (seasonal, holiday, promotional) that fit the clinic’s brand story.
14. Build 20+ graphics in Canva including IG posts, stories, flyers, menus, email headers, SMS graphics, and banners.
15. Use before/after safe frameworks that comply with PHI requirements and platform guidelines.

Competitor & Positioning Intelligence

16. Perform a complete competitor analysis using SEMrush, Grok, and ChatGPT to evaluate 5–10 local competitors.
17. Build AI-assisted SWOT profiles capturing services, pricing signals, reviews, ad angles, and differentiation opportunities.
18. Identify keyword gaps and content weaknesses competitors are missing—and develop topics to outrank them.
19. Create a 30–60 day positioning plan to update offers, improve messaging, and strengthen market differentiation.

Email & SMS Content Writing

20. Write persuasive email content (welcome sequences, educational content, objection-handling, promotions, reactivations) using AI.
21. Craft high-impact SMS messages for reminders, offers, events, and reactivation campaigns.
22. Feed AI the correct practice data (services, pricing, FAQs, tone, audience, promotions) to generate clinically accurate and brand-aligned messaging.
23. Build 30- and 90-day communication plans including weekly email and SMS topics, holiday campaigns, and retention messaging.
24. Improve open and click-through rates using AI to optimize subject lines, preview text, CTAs, and personalization techniques.

Course Prerequisites

Eligibility Requirements

• Must be a licensed medical professional (MD, DO, NP, PA, RN, DDS) or a practice owner/manager involved in marketing, growth, or patient communication.
• No prior marketing, design, or AI experience is required—this course is built for beginners.

Technical Requirements

• A laptop (Mac or PC) with Google Chrome installed.
• Access to basic online tools (Wi-Fi, email account).
• Ability to access the Empire Portal for pre-course modules, video lectures, and quizzes.

Software Accounts (Free or Trial Versions Are Acceptable)

Participants should create free or trial accounts for the following tools prior to the live session (setup instructions provided inside the Empire Portal):

• ChatGPT
• SEMrush
• Canva
• RunwayML
• Pika Labs
• Midjourney
• Grok (optional but recommended)

Practice Information to Bring

To personalize AI outputs during the course, participants should have:

• A list of services and procedures offered
• Any pricing information they are comfortable sharing with AI
• Practice FAQs (if available)
• Website URL(s)
• A few examples of emails, social posts, or ads currently used (optional)

Mindset & Preparedness

• Come ready to build, not just observe—this is a hands-on implementation course.
• Be prepared to leave with finished marketing assets, not theory.
• Bring an open mind toward new workflows that will dramatically reduce marketing time and costs.

Agenda

Please look out for an email with the final agenda 3 days before your course date with more information. For assistance, call 844.997.3231 or email [email protected].

*Agenda may be adjusted based on course requirements and operational considerations.