Medspa Business and Marketing Masterclass

A 360° Med Spa Building Marketing Program to Launch a 6-Figure Med Spa

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Starting at $1,899

300+ 5-Star Reviews

Empire Medical Training has led the Aesthetics education industry for over 25 years by providing expert training in procedural courses using renowned Physician instructors. In addition, Empire has helped thousands of practitioners learn the necessary steps, including pearls and attributes, to create and maintain a successful aesthetics practice.

Medspa Business and Marketing Masterclass Course Overview

Empire’s Medspa Business and Marketing Masterclass is designed for health care practitioners who are eager to integrate Aesthetics into their current practice setting, or create a free standing Aesthetics practice or Medical spa. The program is an intensive business training course coupled with live ONE-ON-ONE training with our faculty (separate from course). The objective of the training is to provide the practitioner with the knowledge base (from experts in the industry), to have a complete understanding of how to operate an Aesthetics practice. The goal is to help you comfortably generate an impressive revenue (6+ figures typical) within the field of Aesthetics.

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Who is the Medspa Business and Marketing Masterclass Course Intended for?

Admissions to Empire Medical Training are open to licensed healthcare professionals, including physicians, dentists, and nurses authorized to perform injection procedures. Prospective participants are encouraged to check with their respective licensing boards to determine eligibility for performing these procedures in their practice. For individuals who are not licensed healthcare professionals, participation is limited to observational learning through demonstrations of how these procedures are performed.

Course Details

If you are planning to either open a free standing Medical Spa, or are thinking about integrating Aesthetics into your current practice setting, you’ll probably be asking yourself these questions.

Is my idea feasible?
What start-up expenses will I incur and how much capital do I need?
What are the best services that I can offer?
Which services will be the most profitable for my practice?
How do I evaluate the competition in my area?
How much office space will I need?
How do I maximize the revenue for each room?
How do I create a business plan?
How do I develop a “dream team” of employees to cover the 4 main areas involving an Aesthetics practice?

These questions and more will be answered and attendees will leave the program with a strong foundation on how to develop their ideal Aesthetics practice.

A 3-Part Med Spa/Aesthetics Practice Growth Plan

Part ONE and Part TWO are a combined course offered both LIVE (in-person) as well as through our VIRTUAL DIGITAL PORTAL. Part THREE is an optional program offered as a LIVE, ONE-ON-ONE PRECEPTORSHIP.

Part One: Fundamentals for a Thriving Med Spa from an Owners Perspective

Taught by Empire’s elite Physician or Nurse Practitioner (Success Story)

Success Stories and Instructors: Physicians or Nurse Practitioners who are prior Members with Empire Medical Training and received all their Aesthetics education with Empire Medical Training. Over time, they learned more advanced procedures and subsequently developed highly successful Aesthetics practices from an operational and financial perspective. These practitioners have achieved their professional goals and are enjoying the lifestyles they set out to achieve.

Inspiring Physicians Achieving their Professional Goals—That is Success

Physicians or Nurse Practitioners who are prior Members with Empire Medical Training and received all their Aesthetics education with Empire Medical Training. Over time, they learned more advanced procedures and subsequently developed highly successful Aesthetics practices from an operational and financial perspective. These practitioners have achieved their professional goals and are enjoying the lifestyles they set out to achieve.

Part Two: 360° Integrated Marketing Communications

Part TWO provides a practical approach to marketing, giving physicians actionable tools to grow their practice almost instantly.

This is an intense, fast-paced program that covers everything from website directives to social media marketing. The emphasis of the program will focus on the newest trends and methods in Social Media and email marketing. In addition to thoroughly understanding the inner workings of an Aesthetics practice, you will need to master the basics as well as the most advanced concepts in Marketing so you can stand out amongst the competition and acquire the kinds of patients that you are looking to treat.

Q&A with Marketing Professional

Following the presentation, there will be ample time for Questions and Answers. This is a great opportunity to clarify many areas that have caused confusion or concern for practitioners.

In addition to lectures by our Director of Marketing, you will hear from thought leaders in Marketing who will partake in the Q and A sessions to more thoroughly present this subject matter.

To help our attendees more quickly receive the marketing support that is needed, Empire Medical Training has invited industry leaders in marketing so you can discuss with them your individual professional goals and determine which company is a good fit to help meet your goals, should you desire additional support in the marketing of your practice.

This program is offered both LIVE and through our Digital Platform, both of which are effective channels for being exposed to vendors in Digital Marketing.

Part Three: Business Mentor Program

Empire Medical Training is extremely proud to offer to all Empire graduates the option of training one-on-one with an Empire Physician (or NP) success story!

There is no other training like this, students may now spend a day (or more) with one of Empire’s elite faculty and learn the specifics of developing their own Aesthetics practice. There is NO need to spend $50,000 or more to spend time with so-called Aesthetics’ experts (many are not physicians nor do they operate an aesthetics practice). Learn directly from those who have achieved the success you desire. Our instructors are not only successful but are humble and willing to share their expertise with you. (This is not as easy as it sounds. Many successful Practitioners are UNwilling to teach others in fear of creating competition. We believe the most successful Aesthetic practitioners are NOT intimidated by the competition and these are the Practitioners who we have chosen to work with you!)

This program is offered both LIVE and through our Digital Platform, both of which are effective channels for being exposed to vendors in Digital Marketing.

The Training

Work one-on-one with either a Physician or Nurse Practitioner success story (Contact Empire Medical Training for providers) You will have the option to visit the Trainer at their practice location (for those who desire to observe and learn from a fully functioning practice). You may also select the option of having our Trainer visit you in your specific location. This option is also popular as the Trainer can provide options on how you can customize your location, including discussions on how to maximize revenue using the space you have on hand.

Live and Virtual Training Options: This program is offered both LIVE and through our Digital Platform, both of which are effective channels for being exposed to vendors in Digital Marketing.

Learning Objectives

Topics Covered

Practical applications for developing a successful Aesthetics practice
How to monetize the office space for an Aesthetics Practice
How to decide which procedures to offer based on your geography
How to evaluate your competition and stand out as the expert in your area
How to develop a “Unique Selling Proposition” that you can monetize.
Pricing Strategies based on your USP (unique selling point), Geography, Cost basis, Competition, and more.
Choosing the right vendor partners to help you develop your aesthetics practice
- Participating vendor quests include business management companies such as CEDARS and BAMBI
- Accelerate the process by utilizing key resources and vendors
- HR companies
How to develop relevant and needed Employee manuals for an Aesthetics Practice
How to adhere to and understand compliance in an Aesthetics practice
Legal—understand Local vs Federal Laws specific to your state
Avoid Breaking Laws that you didn’t even know existed
Learn the most important regulations for running an Aesthetics practice
- How to register new lasers for my practice
- Develop policies for vacation, needle stick, and accidents

Marketing Topics Covered in the Workshop

Website Building Tools
Search Engine Optimization
Search Engine Marketing (Google and Bing) Effective Remarketing
Video Marketing—YouTube
Social Media Marketing for Aesthetics (organic and paid)
Tracking Methods to Evaluate Strategies and Effective Methods
Google Analytics Reporting
Top Marketing Tools to Scale Your Practice Faster!
Elements of a Marketing Plan
Pricing Strategies
Building Your Competitive Advantage
How to Segment Your Market With Strategies

Agenda

Please look out for an email with the final agenda 3 days before your course date with more information. For assistance, call 844.997.3231 or email [email protected].

8:45am – 9:00am

Registration

9:00am – 12:00pm

Course Introduction and presentation led by Empire Medical Training’s physician faculty.
During the didactic presentation, your instructor will cover a range of techniques, essential topics, and general protocols to ensure comprehensive understanding and proficiency.

12:00pm - 1:00pm

Lunch will be on your own, giving you the chance to explore and enjoy local dining options.

1:00pm – 5:00pm

Attendees will participate in a comprehensive university-style lecture. Some courses will also feature anatomical models or live models to enhance the learning experience.

Breaks

Breaks will be provided throughout the day. Use this opportunity to mix and mingle with vendors and network with other attendees.

*Agenda may be adjusted based on course requirements and operational considerations.

Empire Memberships

Why pay for a single workshop when you can attend 40+ programs FREE with a Membership?

Month of Giving Sale—Ends Sun, Nov 16

Platinum Membership™

79.0 Category 1 CME

18+ Courses

Aesthetics & Functional Medicine

$6,499 $7,499

Save $1,000

Get Now Compare Curriculum

1-Year Term + 1 Extra Year FREE
In-Person and Virtual Training
Full Certification & Testing
Pre-Course Videos and Training Materials
Medicines (Free Botulinum Toxin, Dermal Fillers, and PDO Threads, etc.)* ($2,100 Value)

Membership Includes Bonus Items $19,000+ in Extra Gifts

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Diamond Membership™

86.0 Category 1 CME

28+ Courses

Aesthetics, Functional Medicine
& Pain Management

$8,499 $9,499

Save $1,000

Get Now Compare Curriculum

1-Year Term + 1 Extra Year FREE
In-Person and Virtual Training
Full Certification & Testing
Pre-Course Videos and Training Materials
Medicines (Free Botulinum Toxin, Dermal Fillers, and PDO Threads, etc.)* ($2,100 Value)

Membership Includes Bonus Items $19,000+ in Extra Gifts

Expand Benefits

Sapphire Membership™

86.0 Category 1 CME

40+ Courses

All-Inclusive
Aesthetics & Functional Medicine

$15,499 $20,499

Save $5,000

Get Now Compare Curriculum

1-Year Term
In-Person and Virtual Training
Full Certification & Testing
Pre-Course Videos and Training Materials
Medicines (Free Botulinum Toxin, Dermal Fillers, and PDO Threads, etc.)* ($2,100 Value)

Membership Includes Bonus Items $19,000+ in Extra Gifts

Expand Benefits

The Most Comprehensive Injectable Training – Only at Empire

Start or advance your aesthetic career with Empire’s #1 live patient certification program.
Get the best Botulinum Toxin and filler training for nurses, physicians, dentists, NPs, and PAs—with real hands-on experience and expert-led instruction. Get Botulinum Toxin and Filler Certifications in one day!

Join Empire’s all-access membership for unlimited live injectable training and the best value in aesthetics education. Build confidence, deliver results, and grow your practice.

The #1 Immersive Facial Anatomy Cadaver Seminar Worldwide

Full Dissection & Practical Hands-On Experience

Join our attendees in celebrating “far none, the best course [they’ve] ever been to.” Physicians and healthcare professionals will develop and perfect their Aesthetics skills in this “game-changing course.” This fully comprehensive seminar combines practical and immersive learning to avoid complications while performing injectable procedures. Course taught by board-certified physicians and renowned surgeons.

The program is approved for 8.0 AMA PRA Category 1 Credit™

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