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Key Steps B2C - Developing & Operating a Medical Practice

As a member of Empire Medical Training, we not only focus on helping you train on all the medical treatments you will be offering in your practice or medi spa but we are also committed to helping you succeed in business!

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  • 15

    Cities Nationwide

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  • 1

    day course

We invite to register for Key Steps to Developing & Operating your Medical Practice Successfully!

Empire Medical Training Business Course

Planning for Success!: As a member of Empire Medical Training, we not only focus on helping you train on all the medical treatments you will be offering in your practice or medi spa but we are also committed to helping you succeed in business!

We have teamed up with Dori Soukup, Founder of InSPAration Management, to bring you a one-day business seminar to get you started properly and avoid costly mistakes.

key steps b2c dates


PART I - Planning Your Medical Spa: In Part I, you will discover what you’ll need to do to create a business plan and clarify your vision as to your expansion or the type of business you are planning to open.


  1. Industry Statistics – What are the Trends
  2. Developing Your Business Plan
  3. Creating Your Medical Spa Concept
  4. Identifying Your Target Market, USP, Brand
  5. Your Financials and Revenue Streams
  6. Your Location & Space Planning
  7. Your Business Model
  8. Timeline for Opening
  9. Your Planning Team
business plan
marketing strategies

PART II - Developing Your Marketing Plan: In Part II, you will learn the importance of marketing and discover effective strategies to help you market your business and lead consumers to your medi spa.


  1. Lead Generation
  2. Knowing Your Numbers and Your Target Market
  3. Marketing Budget
  4. Developing Your Brand
  5. Essential Marketing Material – Website, Menu, Social Media
  6. Effective Marketing Strategies to Maximize Capacity
  7. Measuring Your Medi Spa Marketing Efforts

PART III - Essential Success Principles: In Part III, you will discover the importance of having systems and structure within your business and how to best use them to generate revenue and be profitable from both treatment and retail sales.


  1. Practicing Geometric Growth
  2. Your Consultation Process and Customized Programs
  3. Launching Your Reoccurring Financial Model
  4. Increasing Retail Sales
  5. Building a High-Performance Team
  6. Overall Dos and Don’ts
the 4 s's

Key Steps - B2C
Developing & Operating a Medical Practice

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This one-day business development seminar will help give you the ins and outs of what it will take to be successful by owning a Medical Spa.

It will open up your eyes of what is needed to be successful. It’s a great event for medical professionals, entrepreneurs or anyone who is planning to open a medical spa or who may already have one but want to improve performance. 

The content Dori will share is proven effective and will help you set a great foundation for future educational programs.

Receive a 30 minutes complementary consultation with Dori Soukup at inSPAration Management

About Dori Soukup

Dori is an author, global speaker, a business developer, a mastermind group leader and the founder of InSPAration Management. 

Her firm specializes in medi spa development, advanced business education, and marketing tools to help medical professionals and entrepreneurs elevate their success. Over the past 19 years, Dori has contributed to the success of companies worldwide. 

Dori’s passion is developing innovative, effective educational programs and business strategies leading to exponential growth and profits! 

Her Success Library, Leadership seminars and Become Published events are delivered in a clear and concise manner, providing industry leaders with implementation blueprints to improve positioning and ensuring success. 

We invite you to visit the websites below and explore all the tools available to help you start a successful business or transform your current one!

dori soukup

Dori Soukup

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*All courses are conducted by Physicians and other Specialists in Aesthetics, Pain, Surgery, and Medicine. Not by less qualified Instructors

Course Destinations: New York-NY, Las Vegas-Nevada, Atlanta-Georgia, Chicago-Illinois, Nashville-Tennessee, Philadelphia - PA, Riverside-California, New Orleans-Louisiana, Detroit-Michigan, Austin-Texas, Charlotte-North Carolina, Orlando-Florida, Dallas-Texas, Los Angeles-California, Tampa-FL, Fort Lauderdale-FL, Houston-Texas, Naples-FL, Raleigh-North Carolina, San Diego-CA, Charleston-South Carolina, Boston-Massachusetts.

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Why Choose Empire to enhance your skills?

To be the best, you have to learn from the best.

21+ years educating medical professionals. (Beware of companies claiming the same.) Over 100,000 successful graduates. Faculty with over 10 years with Empire. No students or nurses as trainers like other companies. Over 600 seminar workshops held annually.

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The American Academy of Procedural Medicine offers Board Certification Pathways for Physicians in Aesthetics, Medicine, Surgery, and Pain. Call today to find out how to get your Certification Plaque FREE.

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