telephone number icon 866-333-6747

$200 OFF In-Person Courses. Code: IRISH200. Ends Mar 24! Explore Courses >>

Home / Business Workshops /

Key Steps B2C - Developing & Operating a Medical Practice

As a member of Empire Medical Training, we not only focus on helping you train on all the medical treatments you will be offering in your practice or medi spa but we are also committed to helping you succeed in business!

medical aesthetic



why pay for a single workshop when you can get up to 35-FREE with a Membership!

platinum icon
25 workshops FREE, sale $4,499 (reg $6,299)
diamond icon
35 workshops FREE, Sale $6,499 (reg $8,299)
accreditation information
  • FREE

    With membership

  • 1

    day course

  • 15

    Cities Nationwide

We invite to register for Key Steps to Developing & Operating your Medical Practice Successfully!

Empire Medical Training Business Course

Planning for Success!: As a member of Empire Medical Training, we not only focus on helping you train on all the medical treatments you will be offering in your practice or medi spa but we are also committed to helping you succeed in business!

We have teamed up with Dori Soukup, Founder of InSPAration Management, to bring you a one-day business seminar to get you started properly and avoid costly mistakes.

aesthetic courses review
dates and venues title


PART I - Planning Your Medical Spa: In Part I, you will discover what you’ll need to do to create a business plan and clarify your vision as to your expansion or the type of business you are planning to open.


  1. Industry Statistics – What are the Trends
  2. Developing Your Business Plan
  3. Creating Your Medical Spa Concept
  4. Identifying Your Target Market, USP, Brand
  5. Your Financials and Revenue Streams
  6. Your Location & Space Planning
  7. Your Business Model
  8. Timeline for Opening
  9. Your Planning Team
business plan
marketing strategies

PART II - Developing Your Marketing Plan: In Part II, you will learn the importance of marketing and discover effective strategies to help you market your business and lead consumers to your medi spa.


  1. Lead Generation
  2. Knowing Your Numbers and Your Target Market
  3. Marketing Budget
  4. Developing Your Brand
  5. Essential Marketing Material – Website, Menu, Social Media
  6. Effective Marketing Strategies to Maximize Capacity
  7. Measuring Your Medi Spa Marketing Efforts

PART III - Essential Success Principles: In Part III, you will discover the importance of having systems and structure within your business and how to best use them to generate revenue and be profitable from both treatment and retail sales.


  1. Practicing Geometric Growth
  2. Your Consultation Process and Customized Programs
  3. Launching Your Reoccurring Financial Model
  4. Increasing Retail Sales
  5. Building a High-Performance Team
  6. Overall Dos and Don’ts
the 4 s's

Key Steps - B2C
Developing & Operating a Medical Practice

key steps b2c cover

This one-day business development seminar will help give you the ins and outs of what it will take to be successful by owning a Medical Spa.

It will open up your eyes of what is needed to be successful. It’s a great event for medical professionals, entrepreneurs or anyone who is planning to open a medical spa or who may already have one but want to improve performance. 

The content Dori will share is proven effective and will help you set a great foundation for future educational programs.

Receive a 30 minutes complementary consultation with Dori Soukup at inSPAration Management

About Dori Soukup

Dori is an author, global speaker, a business developer, a mastermind group leader and the founder of InSPAration Management. 

Her firm specializes in medi spa development, advanced business education, and marketing tools to help medical professionals and entrepreneurs elevate their success. Over the past 19 years, Dori has contributed to the success of companies worldwide. 

Dori’s passion is developing innovative, effective educational programs and business strategies leading to exponential growth and profits! 

Her Success Library, Leadership seminars and Become Published events are delivered in a clear and concise manner, providing industry leaders with implementation blueprints to improve positioning and ensuring success. 

We invite you to visit the websites below and explore all the tools available to help you start a successful business or transform your current one!

dori soukup

Dori Soukup

b2c special




Your essential guide to pricing and packaging the most in-demand cosmetic procedures.


Receptionist training guide with tips and working methods to produce a WOW bandwagon effect.


Standard operating procedures, clinical policies, and definitions. Discover all the forms you'll need to build a profitable and legal practice

This is a must for any Aesthetic Practice, particularly newer practices just starting out. Empire Medical Training has developed this comprehensive Aesthetic Kit after training physicians for over 25 years, working with start-up practices, and consulting with established practices in Aesthetics.

What Members Have to Say | Physician Testimonials

See What Your Colleagues Are Saying



From attendees

Most Popular Courses

*All courses are conducted by Physicians and other Specialists in Aesthetics, Pain, Surgery, and Medicine. Not by less qualified Instructors

Course Destinations:
Atlanta, GA, Austin, TX, Boston, MA, Charleston, SC, Charlotte, NA, Chicago, IL, Dallas, TX, Detroit, MI, Fort Lauderdale, FL, Houston, TX - Las Vegas, NE - Los Angeles, CA - Miami, FL - Naples, FL - Nashville, TN - New Orleans, LA - New York, NY - Orlando, FL - Philadelphia, PA - Raleigh, NA - Riverside, CA - San Diego, CA - Scottsdale, AZ - Tampa, FL

EMT WOW Guarantee Refund Icon
Empire Wow Refund Guarantee™

Not the best course you’ve ever attended? We’ll pay your tuition and travel costs too!

EMT WOW Guarantee Price Icon
Empire Wow Price Guarantee™

Dare you find a course cheaper! We'll pay you the difference!

EMT WOW Guarantee Hands On Icon
Empire Wow Hands On Guarantee™

Not enough hands-on? We’ll arrange a one-on-one preceptorship FREE! ($5,000 value)

Board Certification Pathways

The American Academy of Procedural Medicine offers Board Certification Pathways for Physicians in Aesthetics, Anti-Aging, and Pain Management. Call today to find out how to get your Certification Plaque FREE.

Get Board Certified
Certified Plaque Empire