How to Use Digital Media and Video to Navigate the Coronavirus Crisis, Save Your Practice & Build a New Future
In a world where physical touch and in-person contact has evaporated, the only communication options available are digital. How you plan and use digital communication assets will determine whether your business will survive the challenge of coronavirus.
It is more important now than ever to maintain your presence with your patients and prospects. You can inform, educate, console, and counsel them. The most effective way to do these things is with video. Whether you are reluctant, just starting, or a seasoned pro, this three-part webinar will offer practical tips you can immediately use to gain a measure of control amidst a sea of uncertainty. We will cover:
• The key elements of your digital communications strategy
• How to use video to maintain & enhance presence
• The key elements of effective video messaging
• What practitioners are doing that seems to be working
• How to set up systems to produce & distribute your own high quality, relevant videos
Mark J. Tager, MD
CEO of ChangeWell Training Academy
Mark J. Tager, MD, is CEO of ChangeWell Training Academy, a San Diego-based company that trains healthcare clinicians, as well as sales and marketing people, to improve their presentation, persuasion, and promotion skills. He has worked with key influencers in many of the top injectable, cosmeceutical, and aesthetic device companies.
Dr. Tager has served as the founding Vice President of Marketing for Reliant Technologies, where he launched the Fraxel® laser and introduced the science of fractional photothermolysis to physicians around the world. Dr. Tager was Chief Marketing Officer for Syneron. He is well known for his presentations on new approaches to skin and body rejuvenation and has spoken extensively in the United States, Europe and Asia.
In addition to his latest book, Cash-Pay Healthcare: How to Start, Grow & Perfect Your Practice (with Stewart Gandolf, MBA), Dr. Tager is the author of nine other books on health promotion, aesthetics, leadership, stress and change management. He co-authored Enhance Your Presence: The Path to Personal Power, Professional Influence and Business Results with Robert John Hughes Along with Stephen Mulholland, MD, he co-authored The Art of Aesthetic Practice. He received his undergraduate and medical degrees from Duke University and trained in Family Practice at the University of Oregon Health Sciences Center.
Robert John Hughes is co-founder and Chief Strategy Officer at ChangeWell Training Academy in San Diego. Together with ChangeWell CEO Mark J. Tager, MD, Robert is co-author of Enhance Your Presence: The Path to Personal Power, professional Influence, and Business Results.
Robert is a former White House TV news correspondent for a major American broadcaster. During his career he interviewed some of the most notable figures in American politics and government. He is the author of How to Write a One Page News Release – Make Your Own News and Get it Covered for Free.
He subsequently turned his writing and producing skills to the field of advertising where he created marketing campaigns for thousands of clients. His copywriting, directing, and producing talents have won him the coveted Mercury Award, a Clio Award, and several ADDY Awards from the American Advertising Federation.
Robert John Hughes
Co-founder and Chief Strategy Officer at ChangeWell Training Academy
WEBINAR 1: How to Communicate with Patients in a Time of Stress and Change
When: Apr 24, 2020 02:00 PM Eastern Time (US and Canada)
Building on the traits that patients want from their healthcare practitioners, we’ll provide a structure to communicate during the crisis. You’ll learn:
WEBINAR 2: How to Make The Most Out of The Video
When: Apr 28, 2020 02:00 PM Eastern Time (US and Canada)
Video is vitally important – because it’s the best medium to deliver a sense of human-to-human contact – Presence. As healthcare shifts more toward telemedicine, the ability to present via video will become essential. In this session you’ll learn:
When: Apr 30, 2020 02:00 PM Eastern Time (US and Canada)
In this last webinar, we’ll go over what to do with your video to make certain it gets viewed not just by current patients, but by prospects as well. We’ll help you create a system for distributing your content. You’ll also learn:
Where else can you receive this level of education and training?
What makes this series so different and so special is the invited guests who represent the faculty and core of the practice building webinar series.
Empire will interview a new guest every week including renowned Physicians and Industry Experts to help practitioners expand their practices in the areas of:
Not the best course you’ve ever attended? We’ll pay your tuition and travel costs too!
Dare you find a course cheaper! We'll pay you the difference!
Not enough hands-on? We’ll arrange a one-on-one preceptorship FREE! ($5,000 value)
21+ years educating medical professionals. (Beware of companies claiming the same.) Over 100,000 successful graduates. Faculty with over 10 years with Empire. No students or nurses as trainers like other companies. Over 600 seminar workshops held annually.
industry leaders since ‘98
course topics nationwide
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