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Meet the ex-Perts '5-Stars' Practice Building Consortium™

Practice Building Webinar Series

Practice Building Topics: Aesthetics, Anti-Aging and Regenerative Medicine, Pain Management, Practice Management, Legal & Compliance, Business & Marketing.

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How to Use Digital Media and Video to Navigate the Coronavirus Crisis, Save
Your Practice & Build a New Future
Empire Medical Training Video

How to Use Digital Media and Video to Navigate the Coronavirus Crisis, Save Your Practice & Build a New Future

In a world where physical touch and in-person contact has evaporated, the only communication options available are digital. How you plan and use digital communication assets will determine whether your business will survive the challenge of coronavirus.
It is more important now than ever to maintain your presence with your patients and prospects. You can inform, educate, console, and counsel them. The most effective way to do these things is with video. Whether you are reluctant, just starting, or a seasoned pro, this three-part webinar will offer practical tips you can immediately use to gain a measure of control amidst a sea of uncertainty. We will cover:

• The key elements of your digital communications strategy
• How to use video to maintain & enhance presence
• The key elements of effective video messaging
• What practitioners are doing that seems to be working
• How to set up systems to produce & distribute your own high quality, relevant videos


The Instructors

Mark J. Tager, MD

Mark J. Tager, MD
CEO of ChangeWell Training Academy

Mark J. Tager, MD, is CEO of ChangeWell Training Academy, a San Diego-based company that trains healthcare clinicians, as well as sales and marketing people, to improve their presentation, persuasion, and promotion skills. He has worked with key influencers in many of the top injectable, cosmeceutical, and aesthetic device companies.
Dr. Tager has served as the founding Vice President of Marketing for Reliant Technologies, where he launched the Fraxel® laser and introduced the science of fractional photothermolysis to physicians around the world. Dr. Tager was Chief Marketing Officer for Syneron. He is well known for his presentations on new approaches to skin and body rejuvenation and has spoken extensively in the United States, Europe and Asia.
In addition to his latest book, Cash-Pay Healthcare: How to Start, Grow & Perfect Your Practice (with Stewart Gandolf, MBA), Dr. Tager is the author of nine other books on health promotion, aesthetics, leadership, stress and change management. He co-authored Enhance Your Presence: The Path to Personal Power, Professional Influence and Business Results with Robert John Hughes Along with Stephen Mulholland, MD, he co-authored The Art of Aesthetic Practice. He received his undergraduate and medical degrees from Duke University and trained in Family Practice at the University of Oregon Health Sciences Center.

Robert John Hughes is co-founder and Chief Strategy Officer at ChangeWell Training Academy in San Diego. Together with ChangeWell CEO Mark J. Tager, MD, Robert is co-author of Enhance Your Presence: The Path to Personal Power, professional Influence, and Business Results.
Robert is a former White House TV news correspondent for a major American broadcaster. During his career he interviewed some of the most notable figures in American politics and government. He is the author of How to Write a One Page News Release – Make Your Own News and Get it Covered for Free.

He subsequently turned his writing and producing skills to the field of advertising where he created marketing campaigns for thousands of clients. His copywriting, directing, and producing talents have won him the coveted Mercury Award, a Clio Award, and several ADDY Awards from the American Advertising Federation.

Mark J. Tager, MD

Robert John Hughes
Co-founder and Chief Strategy Officer at ChangeWell Training Academy

The Webinars (3)

WEBINAR 1: How to Communicate with Patients in a Time of Stress and Change

When: Apr 24, 2020 02:00 PM Eastern Time (US and Canada)

Building on the traits that patients want from their healthcare practitioners, we’ll provide a structure to communicate during the crisis. You’ll learn:

  • How to create effective messages
  • What media are best for engaging patients and prospects
  • The importance of video communications
  • How to prepare for a post COVID world
  • How to put in place a successful telemedicine strategy
  • What seems to be working for other cash-pay practitioners

WEBINAR 2: How to Make The Most Out of The Video

When: Apr 28, 2020 02:00 PM Eastern Time (US and Canada)

Video is vitally important – because it’s the best medium to deliver a sense of human-to-human contact – Presence. As healthcare shifts more toward telemedicine, the ability to present via video will become essential. In this session you’ll learn:

  • How to overcome barriers to using video
  • How to look and sound good on camera
  • What equipment you’ll need
  • How to create video cost-effectively
  • Simple editing techniques

WEBINAR 3: How to Get Your Video Out There

When: Apr 30, 2020 02:00 PM Eastern Time (US and Canada)

In this last webinar, we’ll go over what to do with your video to make certain it gets viewed not just by current patients, but by prospects as well. We’ll help you create a system for distributing your content. You’ll also learn:

  • How to make certain your message is on target
  • How to create an educational video series
  • How to switch your marketing strategy from “promotion” to “attraction”
  • How to use video in social media
  • How to use video to build your brand
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Where else can you receive this level of education and training?

What makes this series so different and so special is the invited guests who represent the faculty and core of the practice building webinar series.

Empire will interview a new guest every week including renowned Physicians and Industry Experts to help practitioners expand their practices in the areas of:

  • Anti-Aging and Regenerative Medicine
  • Aesthetics, Cosmetic Dermatology
  • Pain Management
  • Practice Management
  • Legal and Compliance
  • Business and Marketing
  • Social Media
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Why Choose Empire to enhance your skills?

To be the best, you have to learn from the best.

21+ years educating medical professionals. (Beware of companies claiming the same.) Over 100,000 successful graduates. Faculty with over 10 years with Empire. No students or nurses as trainers like other companies. Over 600 seminar workshops held annually.

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industry leaders since ‘98

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successful graduates

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course topics nationwide

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CME courses

board certification