1. There are significant earnings available

2. Without effective marketing and ongoing innovation, most will fail!

Agenda:
10:00am - 10:30am  Breakfast and Registration
10:30am - 11:30am  Top 10 Online Marketing tools to maximize results
11:30am - 12:30pm  Catered lunch provided
12:30am - 01:30pm  Steps to triple your patient leads with Social Marketing
01:30pm - 02:30pm  2012 Newest Google strategies available for Medical Practices
02:30pm - 03:30pm  Breakthrough Internet Marketing Techniques
03:30pm - 05:00pm  Create Raving Fan Patients who want your services
05:00pm - 06:00pm  One on one strategic planning.

Location:
2720 E. Oakland Park Blvd., Ste. 102, Ft. Lauderdale, FL 33306

Tuition: $399 for Physicians, FREE for Staff accompanied by Physician.

Who should attend:
Plastic Surgeons who want to take their marketing to the next level.

This program is intended for Plastic Surgeons whose goal is to financially grow their practice. This is an advanced program with strategies that work, with proven methods, not basic common techniques that are taught during marketing 101 programs.

The program is NOT for the casual business owner. The program is intensive and you WILL learn specific ways to generate more revenue to your practice. The focus is on marketing for Plastic Surgeons, however, these marketing techniques can really be used for just about any medical practice or business

The objective of the program is to help you develop a custom marketing plan that will work for your practice and demographics. There will be ample time to work one on one with our instructors to develop this marketing plan for your practice.

This is a 1-day training workshop, consisting entirely of lectures with question and answer sessions throughout the day. You will be provided with breakfast, a catered lunch as well as snacks and breaks throughout the day.  You will receive a complete course manual with every topic and strategy presented for you to review, along with a CD and training DVD video.

Your instructors are Dr. Cosentino, President of Empire Medical Training and Alex Williams, Director of Marketing, along with our entire marketing specialist staff. There will also be dedicated strategists to work with you individually on building an effective marketing strategy for your practice

Here are some of the Topics covered throughout the Day:

Internet Advertising

1. 
2. Internet Marketing
3. Social Media Marketing, i.e. Facebook, Twitter
4. Search Engine Optimization
5. The importance of high Google rankings
6. Social Buying such as with Groupon, Couptessa. Learn how to sell 200 procedures in 1-day! Dr. Cosentino will discuss how this marketing typically generates over $20,000 in revenue in 1 day.
7. Learn how to up sell patients once they are in your office. You should be up selling at least 70% of patients.
8. Facebook advertising
9. Google Paid Advertising

Non Internet Advertising

1. Direct Mail - How to target the correct demographics. Learn which type of mail piece will generate consistent results. Learn the correct timing to send out a mail piece, learn how to offer promotions correctly.
2. Office Events - how to provide open houses, educational seminars that turn into new patients and revenue.
3. Internal Marketing - Learn how to train the most valuable resource you have in your office: YOUR STAFF! Learn how to create an effective marketing sales force using your own personnel. They can do it! We will provide you with specific information for you to train your personnel to work to grow your practice.
4. Local Television and Radio- This can really offer benefits. Learn what to do so you do not overpay and can track your results efficiently.

Patient Consultation/ Evaluation

1. The focus here is NOT on the medical aspect of the evaluation. Learn to teach your staff how to perform an effective consultation with all new patients. An effective staff will be able to connect with your new patient. They will WANT your services not feel they NEED your treatments.
2. Learn about the newest technologies that are used during the consultation to help “close” your patient on any new procedure.

Myths of Marketing

Some people believe this may be the most important part of the training.

Learn the marketing strategies that DO NOT WORK. Learn how to use your budget effectively. You may have read about some of these strategies in theory, but there are specific strategies that are not only ineffective and costly, are time consuming as well.

Don’t fall into this trap of marketing. Learn proven marketing steps that work!

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Certification Pathways

The American Academy of Procedural Medicine provides certification pathways for Physicians, MDs and Dos, and well as Doctors of Chiropractic, Doctors of Dentistry, Doctors of Podiatric Medicine, Doctors of Naturopathic Medicine, Registered Nurses, Nurse Practitioners and Physician Assistants. Learn more

Empire offers certification for Physicians and Dentists (MD, DO, DDS, DMD) of all specialties, as well as Nurses, Nurse Practitioners, and Physician Assistants. Learn more

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